CRM & Lifecycle Marketing Specialist

About the job

Freedx is a newly established cryptocurrency exchange dedicated to delivering a seamless, secure, and innovative trading experience. Built by a team of seasoned professionals from the crypto, finance, and technology sectors, we're united by a shared passion for shaping the future of digital finance. Our vision is to become the most trusted and reliable exchange, empowering users with the freedom to manage their digital assets confidently and efficiently. At Freedx, security, transparency, and scalability are at the core of everything we do. We continuously innovate to meet the evolving needs of traders, offering cutting-edge tools and services that help our clients achieve their financial goals. Join us as we redefine the standards of digital asset trading and bring true freedom and reliability to the crypto world.

As we expand globally, we’re looking for a CRM & Lifecycle Marketing Specialist to own user retention, engagement, and reactivation across Freedx’s communication channels. You’ll manage CleverTap campaigns, design email and push journeys, and segment users to deliver personalized experiences that drive activity and loyalty. This is a strategic yet hands-on role for someone passionate about data-driven lifecycle marketing and customer engagement.

What You'll Do

• Own the end-to-end CRM ecosystem, including CleverTap, email marketing, and push notification campaigns.
• Design and implement lifecycle journeys for onboarding, activation, retention, and re-engagement.
• Segment users based on KYC level, activity status, product usage, and value tiers.
• Develop and launch automated workflows, A/B tests, and personalized messaging based on user behavior.
• Collaborate with Growth and Product teams to ensure event tracking and audience segmentation are aligned with business goals.
• Measure and optimize campaign performance across open rates, CTRs, conversion rates, and retention KPIs.
• Write, schedule, and manage weekly CRM campaigns that align with product launches, marketing activations, and user milestones.
• Maintain deliverability, compliance, and data hygiene standards across all CRM systems.

Requirements

• 3–5 years of experience in CRM, lifecycle, or retention marketing — ideally in fintech, crypto, or e-commerce.
• Proven experience with CRM and marketing automation platforms (CleverTap, Braze, HubSpot, or similar).
• Strong understanding of audience segmentation, behavioral targeting, and funnel analytics.
• Excellent written communication skills and attention to detail in campaign execution.
• Analytical mindset with experience using data to iterate and optimize lifecycle campaigns.
• Comfort working cross-functionally with product, data, and creative teams.
• (Bonus) Familiarity with mobile attribution tools like Appsflyer and event-based tracking setups.

Benefits

• Remote-first flexibility and ownership over a core growth channel.
• Flexible payment options — choose to be paid in traditional currency or cryptocurrency.
• High-impact environment where your work directly improves user retention and engagement.
• Collaboration with experienced leaders across product, growth, and operations.
• Competitive compensation and performance-based incentives.

Freedx is an equal opportunity employer. We stand for an open and inclusive work environment that fosters the well-being of everyone. We embrace and encourage differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our people unique.