Marketing Automation Specialist

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

As a member of Okta’s Global Marketing Automation team, you’ll help drive integrated marketing automation best practices throughout multiple types of marketing campaigns, build and define target audience lists, determine personalization strategies, launch emails and build campaigns. You will work on this day to day at the prospect level individually as well as at tiered account levels.

The Marketing Automation Specialist

We are looking for a Marketing Automation Specialist to support and execute integrated demand generation programs. In this role you will work on regional marketing and account-based marketing projects that generate net new names and move leads through the funnel directly supporting field marketing pipeline goals.

You will work closely with regional marketers and sales development teams by utilizing our martech stack, like Marketo, SFDC, Folloze, 6sense and others to streamline marketing efforts and make them more effective.

What you’ll be doing

• Working closely with regional marketing teams to deliver highly effective lead generation, event, and demand generation programs.
• Coordinating the execution of multi-channel ABM campaigns, that align to specific account objectives and key executive engagement.
• Collaborating with various internal stakeholders to build, test, execute email segmentation, reporting, and set-up of campaigns.
• Monitor campaigns and their effectiveness, with a strong attention to detail and analytical focus required.
• Create email campaigns and nurture programs.
• Update marketing campaign workflows as changes to business requirements dictate.
• Support marketing team in analyzing and reporting marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies and provide feedback.
• Build custom Salesforce campaigns to guide and advise campaign performance.
• QA campaign setup and data flow from Marketo to Salesforce to ensure the integrations are activated for the right programs, and that lead and responses are routing and scoring properly across our tech stack.

What you’ll bring to the role

• Exceptional subject matter expertise in email marketing best practices
• Experience building multi-audience and multi-channel campaigns on a global scale
• 4+ years experience in Database, Email or Operations Marketing or similar.
• Proficiency in Salesforce, Marketo
• Experience in Account Based Marketing experience in software/technology, such as 6sense, Folloze or similar
• Experience with troubleshooting systems, process, and data issues
• Impeccable attention to detail and committed to quality work.
• Strong project management skills required with the ability to connect the dots across teams.
• Creative thinker that has the ability to communicate and bring new ideas to the table.
• Bachelor's degree required.

And extra credit if you have experience in any of the following!

• A strong passion for generating processes
• A data-driven approach and desire to do things at scale
• A strong communicator who can earn trust with key stakeholders across sales and marketing teams
• Comfort handling multiple initiatives simultaneously and prioritizing accordingly with ambitious growth plans
• Organized, analytical, and data driven
• Have an interest in working in complex marketing/sales and product databases

Remote

Below is the annual base salary range for candidates located in California, Colorado, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.

What you can look forward to as an Okta employee!

• Amazing Benefits
• Making Social Impact
• Fostering Diversity, Equity, Inclusion and Belonging at Okta

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to participate in the job application or interview process, please use this Form to request an accommodation.

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