Observe

At Observe, Inc., the core mission is to revolutionize how businesses interact with their data, transforming vast quantities of machine-generated data into actionable information. Founded in 2017 and incubated by Sutter Hill Ventures, the company emerged from a collective vision of experts hailing from data-centric giants like Snowflake, Splunk, and Wavefront. This foundation instilled a deep understanding of the challenges enterprises face: being data-rich yet information-poor due to siloed data systems. Observe tackles this by providing a unified observability platform. The company's culture is built around being explorers, pioneers, and risk-takers, attracting bright minds passionate about solving complex problems in innovative ways. The team values a collaborative environment with minimal bureaucracy, focusing on getting things done and delivering a product poised to disrupt the existing observability market.

Observe's approach centers on eliminating the traditional silos of logs, metrics, and traces. Instead, all telemetry data is ingested into a single, cost-efficient data lake, built on technologies like Snowflake and AWS S3. This allows for analysis using a consistent language and user interface, significantly simplifying the process of detecting anomalies, troubleshooting applications, and resolving incidents. The company emphasizes enabling engineering and DevOps teams to spend less time investigating incidents and more time developing new features, ultimately improving customer experiences and reducing operational costs. Observe's AI-powered observability further enhances this by providing intelligent insights and automating aspects of incident resolution. With a strong backing from investors and a growing list of enterprise customers, Observe is driven by the vision to become the market leader in observability, empowering organizations to truly understand and optimize their complex distributed systems.