Nulo Pet Food

At the heart of Nulo Pet Food is a story of companionship and a refusal to compromise on quality. The journey began when founder Michael Landa was preparing for a work trip and couldn't find a suitable dog sitter for his black lab, Max. Refusing to leave his best friend behind, they drove from California to Colorado together. During that long drive, Michael reflected on the alarming rise in pet obesity and diabetes, realizing that the root cause often lay in the food supply. He saw a market saturated with products full of empty calories and fillers, and he knew Max—and all pets—deserved better. This realization sparked a mission to create a new standard in pet nutrition, one that would fuel the "inner athlete" in every dog and cat.

Nulo's culture is built around the philosophy of "Healthier Together." The company believes that when pets are healthy and active, their owners are inspired to live healthier lives too. This shared lifestyle is celebrated through partnerships with world-class athletes like Simone Biles and Caeleb Dressel, who trust Nulo to fuel their own pets. The team at Nulo is driven by a passion for innovation, formulating recipes high in animal-based protein, low in carbs, and enhanced with patented probiotics. They operate with the conviction that nutrition is the foundation of a long, vibrant life for pets, ensuring that every bowl served is a step towards a happier, healthier future for the entire family.