Noise Labs

Noise builds the first financial infrastructure for trading attention as an asset. The platform enables users to long and short contracts on trends, brands, and ideas - transforming cultural relevance into tradable markets. Prices combine real-time social data with trading activity, producing objective, continuous measures of what the internet actually cares about.

Noise aggregates mentions, interactions, and growth metrics across platforms to anchor markets with attention data, while actual prices emerge from trading activity. The system launched in partnership with KaitoAI for crypto narratives, demonstrating strong correlation between attention markets and token prices. With $7.1M in seed funding led by Paradigm, Noise is expanding beyond crypto to measure and trade attention across culture, media, and emerging trends.