Noibu

At Noibu, we're driven by a simple yet profound mission: to enhance ecommerce experiences. We achieve this by empowering retailers to identify and resolve the technical issues that hinder website performance and ultimately impact revenue. We understand that in the fast-paced world of online retail, every moment of downtime and every unnoticed error can translate into lost sales and frustrated customers. That's why we've dedicated ourselves to providing cutting-edge solutions that not only detect and diagnose these critical issues but also help prevent them from occurring in the first place. Our platform offers proactive performance and error monitoring, safeguarding businesses from revenue loss and ensuring a seamless shopping journey for their customers.

We began our journey in March 2017, initially exploring a different path with a virtual shopping SaaS application for retailers. For the first two years, while we didn't gain significant traction with that initial concept, the relationships we built within the eCommerce space proved invaluable. By listening to and understanding the challenges faced by directors and vice presidents of eCommerce companies, we uncovered a deep-seated pain point that was preventing them from reaching their full potential. This realization led to the creation of Noibu 2.0. We made the decision to sunset our original product and, after conducting extensive discovery in the eCommerce sector, launched a new minimum viable product (MVP) specifically designed to address this critical need. Our new vision became clear: to enable eCommerce without frustration. This pivot was a turning point, and upon launching our MVP, we immediately began acquiring customers, growing to hundreds of thousands in ARR within the first few months. Our commitment to being people-first is a core value that drives our entire founding team. We invest significant time each week in discussing ways to make our team members' lives easier and happier, fostering a work environment where people feel fulfilled, develop friendships, and experience a strong sense of community.