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Customer Insights Manager

NextStep

Salary: 70k-90k GBP

United Kingdom only

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About NextStep

NextStep connects top consulting talent with high-potential opportunities through smart, AI-powered matching. We partner with ambitious companies across sectors to place experienced professionals in roles where they can have a real impact. On behalf of a client in our partner network, we are currently looking for a Customer Insights Manager to join their team.

About the Company

Our client is a major UK consumer goods business headquartered in London, with a portfolio of well-known household brands sold across grocery, pharmacy, and direct-to-consumer channels. With revenues of £1.2bn and a digital transformation underway, the business is investing in its insights and analytics capability to drive more data-led commercial decision making. The Customer Insights team sits at the intersection of Marketing, Sales, and Strategy.

The Role

As Customer Insights Manager, you will own the generation and communication of customer and consumer insights that directly inform brand strategy, commercial planning, and product development. You will combine quantitative and qualitative research methods to build a deep understanding of who the company's customers are, what they value, and how their behaviour is changing.

What You'll Do

  • Design and deliver customer research programmes, including surveys, focus groups, ethnography, and digital behavioural analysis.

  • Synthesise data from multiple sources, including POS data, loyalty schemes, social listening, and panel research, into coherent, actionable insights.

  • Partner with Brand, Sales, and Product teams to embed customer insight into strategic and commercial decisions.

  • Track shifts in customer sentiment, purchase behaviour, and market trends, and proactively flag emerging opportunities and risks.

  • Build and maintain customer segmentation frameworks that underpin targeting, messaging, and portfolio decisions.

What We're Looking For

  • 5–8 years of experience in customer insights, market research, or consumer analytics, ideally within a consumer goods, retail, or FMCG context.

  • Strong quantitative and qualitative research skills, with the ability to design methodologies appropriate to the business question.

  • Confident communicator, able to translate complex data into clear, compelling narratives for non-technical stakeholders.

  • Commercially aware and curious, genuinely interested in understanding consumer behaviour and its business implications.

  • Experience with research tools (e.g., Qualtrics, Kantar, NielsenIQ) is an advantage.

Compensation & Benefits

  • Base salary of £70,000 – £90,000, depending on experience.

  • Annual performance bonus.

  • Defined contribution pension with enhanced employer contribution.

  • Private health cover, 27 days holiday, and hybrid working from London.

How to Apply

To be considered for this role, please create your profile at getnextstep.com. Once your profile is complete, our matching system will evaluate your background against the role criteria and match you with the company if it's a strong fit. No cover letter required.

This role is listed by NextStep on behalf of our client. All applications are handled with confidentiality.

Compensation Range: £70K - £90K

About the job

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Posted on

Job type

Full Time

Experience level

Manager

Salary

Salary: 70k-90k GBP

Location requirements

Hiring timezones

United Kingdom +/- 0 hours
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NextStep

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