nexoya

nexoya is focused on bringing data-driven decisions to marketers through a unified AI platform for cross-channel digital advertising. The company describes its mission as making AI accessible so marketing teams - whether small or operating with standardized marketing tools - can still make better, evidence-based decisions. Nexoya’s platform centers on AI-driven Attribution, Prediction, and Optimization, aiming to help teams aggregate performance signals, understand what is working at the campaign level, and improve how budgets are allocated across channels.

According to the company, nexoya supports automated and continuous budget optimization based on machine learning and predictive analytics. The platform is positioned as 'AI-driven, human controlled' and includes 'expert-led seamless activation'. Nexoya also states that it aggregates marketing metrics and third-party data (for example weather or exchange rates) and optimizes multi-channel campaigns by suggesting cross-channel budget allocation. The company’s press materials further describe a randomized study with the University of Zurich comparing AI-based budget optimization versus human expert optimization and non-optimized budgets.