Campaign Manager, Paid Social

Duties/Responsibilities:

• Independently manage paid social campaigns, optimizing ad placements, targeting, and creative to meet client goals.
• Handle client servicing by effectively engaging with mid-level stakeholders to discuss ad performance, audience targeting adjustments, and creative testing.
• Identify and escalate critical performance issues, ad disapprovals, and client concerns with a clear resolution plan.
• Manage 8-10 accounts at full bandwidth or $40,000 in Monthly Recurring Revenue (MRR).
• Proficient in setting up and managing campaigns on Meta, TikTok, and LinkedIn Ads with a focus on platform best practices.
• Developing understanding of Multi-Touch Attribution for social platforms, able to support campaign analysis and attribution reporting for clients.
• Stay updated on paid social trends and best practices, proactively adjusting campaigns to align with platform updates and audience behavior.
• Develops creative strategies for social ads, engaging in testing to improve creative performance.
• Conduct A/B testing, audience segmentation, and creative adjustments to improve engagement and ROI.
• Present data-driven insights to clients, offering recommendations to enhance paid social engagement.
• Analyze client business models and align paid social strategies with revenue and engagement objectives.
• Contribute to internal training efforts, mentoring junior team members on campaign execution best practices.
• Execute operational workflows to improve campaign efficiency and effectiveness.

Required Skills/Abilities:

• Strong understanding of social ad targeting, budget management, and ad creative strategies.
• 1-2 years of client management experience, primarily with SMBs. Can independently manage client interactions related to paid social campaign updates.
• Expertise in optimizing ad performance through testing, data analysis, and audience segmentation.
• Demonstrates ability to engage with clients confidently, discussing performance metrics and addressing questions with minimal supervision.
• Proficiency in Meta, TikTok, and LinkedIn Ads platforms.
• Understands how different business models affect paid social strategy, contributing insights during team discussions.
• Excellent problem-solving skills and the ability to handle mid-tier escalations independently.
• Manages daily operational tasks in paid social campaigns, adhering to workflow guidelines and ensuring smooth execution.
• Strong organizational skills to manage multiple projects and deadlines simultaneously.
• Ability to adapt to changes in paid social platforms and industry trends.

Key Performance Indicators (KPIs):

• Churn < 5% of MRR per quarter
• Maintain an average client relationship of 1 year

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Ability to communicate clearly via video calls, email, and phone.

What does the hiring process entail?

• Stage 1 (Recruiter Screen) - After you submit your application, our talent recruitment team will review and reach out to candidates. During this 30-minute phone call, we’ll discuss your career journey and professional motivators while learning about GR0 overall and the opportunity.
• Stage 2 (Hiring Manager) - You’ll dive into your campaign strategy experience, walk us through past performance marketing wins, and share how your creative and analytical approach drives results. We’ll also chat about the team’s current campaigns, goals, and collaboration style, giving you a clear picture of the role and what success looks like here.
• Stage 3 (Co-Founders Connect) - The last conversation of the interview process is always a chance for you to connect with our CEO and Co-Founder, Kevin Miller, and our Chief Growth Officer and Co-Founder, Jon Zacharias.
• Stage 4 (Offer) - If a #GR0mance has brewed, we will make you a competitive offer and hope you’ll accept!

What's in it for you?

• Shared Financial Success - GR0 believes strongly in equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total annual compensation for this role is market competitive - $75,000 - $85,000 (commensurated with experience)
• A Unique Opportunity to work for a rapidly growing company alongside next-level talent in a respectful, inclusive, diverse, and inspiring environment. #GR0Together
• Health and Family Benefits - GR0 offers comprehensive medical, dental, and vision coverage options for GR0ers and their families.
• Unlimited PTO - We know that rest is vital to your wellbeing and career success, so we give you the flexibility and trust to take it when you need it.
• Community Impact - GR0 is committed to supporting the communities where we work and live by partnering with local charitable organizations to give back in various ways.