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Nasty Holding Sdn BhdNB

Senior Commercial Analyst (FMCG / Business Development Support)

NASTY Worldwide is a Malaysian company founded in 2015 that manufactures award-winning vape flavours, e-liquids, disposables, and electronic nicotine delivery systems (ENDS) trusted in over 80 countries globally.

Nasty Holding Sdn Bhd

Employee count: 51-200

Malaysia only

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Job description:

About NASTY Holding

NASTY Holding is a Malaysian-born global group building modern consumer brands across FMCG, ENDS, beverages, fashion, restaurants, cosmetics, and lifestyle.

From Kuala Lumpur to Dubai and South Africa, we create and scale products that blend creativity, culture, and smart business made for how people live today.

Our mission is simple:

To build global brands that inspire taste, energy, and confidence products people actually love.

Were fast, innovative, and globally minded operating with the agility of a startup and the discipline of a global company.

The Role

We're looking for a Senior Commercial Analyst to support our Business Development Director in driving commercial growth across multiple product categories from FMCG to beverages and lifestyle goods.

This is a hands-on, data-driven, and strategic role that connects numbers, insights, and business decisions. You'll help analyze performance, shape pricing strategy, and turn market data into clear commercial actions.

What You'll Do

1. Commercial & Financial Analysis

Build and maintain P&L models, revenue forecasts, and business cases.

Analyze profitability by product, market, and channel.

Prepare concise management reports and financial summaries.

2. Pricing & Market Strategy

Benchmark competitor pricing and trade terms across regions.

Develop pricing recommendations and margin scenarios.

Support trade and promotion planning with data-backed analysis.

3. Forecasting & Planning

Collaborate on quarterly forecasts, sales targets, and performance tracking.

Support financial outlooks for new market entries or product launches.

4. Market Insights & Data Gathering

Research market trends, category growth, and consumer patterns.

Work with distributors and internal teams to consolidate and interpret data.

5. Business Support

Prepare presentation decks and short commercial reports for leadership.

Support investment or partnership proposals with numbers and insights.

Who You Are

4-7 years' experience in FMCG, consumer goods, or retail sectors.

Background in commercial finance, business analysis, or pricing strategy.

Confident with Excel / Google Sheets, able to run scenarios and projections.

Understands P&L, margin, and trade dynamics.

Analytical thinker with strong presentation and communication skills.

Able to connect data with real-world business context.

Comfortable working across teams in a fast-moving, cross-market environment.

Why Join NASTY

Be part of a fast-growing global consumer group.

Work closely with senior leadership and decision-makers.

Exposure across multiple categories and international markets.

A culture that values ownership, creativity, and collaboration.

About the job

Apply before

Posted on

Job type

Full Time

Experience level

Experience

4 years minimum

Location requirements

Hiring timezones

Malaysia +/- 0 hours

About Nasty Holding Sdn Bhd

Learn more about Nasty Holding Sdn Bhd and their company culture.

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NASTY Worldwide was founded in 2015 in Tampin, Malaysia as an e-liquid manufacturer. Today, the company designs, develops and markets a complete ecosystem of Electronic Nicotine Delivery Systems (ENDS) solutions across 83 countries spanning five continents. NASTY has established offices in Indonesia, India, USA, UK, UAE and South Korea to support growing global clientele.

The company operates through its Nasty LABS R&D Centre which provides end-to-end OEM development and manufacturing services to clients worldwide. Beyond ENDS products, NASTY also manufactures personal care and hygiene solutions through its TOUCH+ brand and operates an architectural design and construction business under Nasty Builders Sdn. Bhd. The company's mission is to develop continuously improving solutions that evolve with smoker needs, helping people become healthier and more productive versions of themselves.

Employee benefits

Learn about the employee benefits and perks provided at Nasty Holding Sdn Bhd.

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Birthday Leave

Additional paid leave for birthdays.

Travelling Insurance

Travel insurance coverage for employees.

Meal Travelling Allowance

Allowance for meals during business travel.

Extra Leave

Additional leave beyond statutory requirements.

View Nasty Holding Sdn Bhd's employee benefits
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Nasty Holding Sdn Bhd

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