N.Rich

N.Rich exists to close the gap between B2B marketing activity and measurable revenue. Founded in Helsinki in 2015 as Natify, the company built its platform around a conviction that business-to-business advertising should be centered on buying accounts rather than anonymous individuals. Its account-based go-to-market platform identifies accounts showing intent, reaches them through advertising, attributes engagement to pipeline, and makes the resulting signals available to sales teams through their CRM.

Today, N.Rich operates as a global team of more than 60 people spanning 23 countries and supports revenue teams across Europe, the United States, and APAC. More than 250 go-to-market teams use its products, including companies such as GE HealthCare, JetBrains, Wärtsilä, and Veeva Systems. N.Rich AI extends the platform by allowing teams to describe their needs in plain language and build working applications on their own go-to-market data. The platform combines intent data, predictive analytics, advertising through N.Rich's own demand-side platform, opportunity attribution, and integrations with systems such as Salesforce and HubSpot.