MyTraffic

We're a European location intelligence platform that transforms complex real-world signals into clear, actionable insights. Since 2016, we've been building proprietary datasets and algorithms to help businesses understand physical places - tracking footfall, vehicle flow, and visitor behaviors across Europe. Our team works with retailers, real estate professionals, cities, and consumer goods companies who need to make smarter decisions about where to locate stores, how to optimize performance, and how to understand their customers in the physical world.

We recently launched Gini, our AI assistant for geospatial analytics, to make location intelligence more accessible. Instead of navigating complex dashboards, clients can simply ask questions and get structured, decision-ready insights. We've secured €40 million in funding and now work with over 600 companies, including major brands like Carrefour, Lidl, and Nespresso. Our platform is GDPR-compliant and covers locations across multiple European countries, helping everyone from shopping center operators to EV charging station operators make data-driven decisions about their physical presence.