Multilocal

Multilocal was founded in 2019 by former Microsoft executives, James Leaver and Robin Bootle, to address the frustrations and inefficiencies they observed in the digital advertising industry. They saw a fragmented landscape where both advertisers and media owners were losing control, and consumers were often subjected to irrelevant ad experiences. The core challenges identified included diminishing targeting signals, increasing privacy concerns, inefficient supply chains, and a growing demand for sustainability in advertising practices. This led them to seek a better way to operate within the programmatic advertising space.

Our customers, including advertisers, agencies, media owners, and ad tech platforms, face the challenge of navigating an increasingly complex digital advertising ecosystem. They struggle with ensuring their messages reach the right audiences effectively and efficiently, maximizing the value of their media spend, and monetizing their data assets in a privacy-compliant manner. Multilocal provides a solution through 'Curation-as-a-Service' (CaaS). We empower our clients by giving them the control, transparency, and efficiency needed to unlock the full potential of programmatic advertising. Our Curation Intelligence Platform™ integrates data from multiple Supply-Side Platforms (SSPs) and Data Management Platforms (DMPs) with contextual signals and search intent. This allows for precise audience targeting across the open web. Through our Active Curation™ methodology, we optimize campaigns in real-time, leveraging live and historical data to reduce waste and significantly enhance performance, typically by 40-60%. We help advertisers achieve better campaign outcomes, media owners maximize revenue and data monetization, and ultimately aim to create more relevant and engaging experiences for consumers. We are committed to simplifying the programmatic advertising process, enabling our clients to focus on their core objectives while we handle the complexities of audience curation and campaign optimization across over 150 countries.