Paid Media Lead

Who are we?

We are Motorpoint, the UK’s leading omnichannel car retailor of nearly new cars. We focus on providing our customers with unrivaled choice, quality, service and value in whatever way our customers want. Online? We deliver. In store? We deliver. At home? We deliver (we literally do).

We believe that by creating a fantastic place to work for our colleagues, we will create the best possible experience for our customers and that will fuel the growth of our amazing business and the careers and opportunities for our colleagues.

So if you want to work with an amazing group of people, who are fun, friendly and get stuff done and who bring our values to life – PROUD, HAPPY, HONEST, SUPPORTIVE – by working TOGETHER, than Motorpoint is the place to be and we are on a mission!

The Role

Job Title: Paid Media Lead

Reporting to: Head of Paid Media

Location: Hybrid (Fully remote role, occasional travel required to Manchester / Derby and other store locations across the UK)

We offer a competitive salary dependant on experience.

As the Paid Media Lead, you will report directly into the Head of Paid Media to plan, manage, and deliver paid media campaigns for Motorpoint across Meta, YouTube and other platforms. You will be responsible for driving the ongoing performance of these campaigns, jumping into the platforms to make changes to adjust bids, budgets and settings to optimize performance.

You will have a strong footing in paid social experience, however you may also have worked with other channels including paid search, affiliates and display.

What will you be getting up to?

• Owning the day to day planning and execution of paid social and other paid media campaigns across Google Ads/DV360 (YouTube), Tiktok Business Centre and Meta Ads Manager.
• Oversee budget allocation and pacing, optimizing campaign performance to relevant objectives across the full marketing funnel.
• Monitor key performance metrics and analyse campaign performance to identify trends and areas of improvement based on business objectives. Use analytics tools to measure, report, and improve the effectiveness of campaigns.
• Utilise extensive paid media experience to optimize campaigns with best-in-class delivery tactics. Conducting A/B tests on creative, copy, and audience targeting strategies to optimise ad performance.
• Familiarity with running AI campaign types and how to optimize these where campaign controls may be more limited (e.g. Advantage+, Demand Gen, Performance Max etc.).
• Maintain strong relationships with key media partners and collaborate with them to generate innovation in our activity and be aware of new campaign formats and tactics in the market.
• Supporting the head of paid media to create a test and learn roadmap to identify areas of opportunity to test and gather data to progress Motorpoint’s digital channel maturity.
• Ensuring that tasks such as budget reporting, budget campaign management, booking authorisation and billing process needs are met with both marketing leadership and finance departments
• Communicating with wider Motorpoint teams to brief in the paid media content needs (such as ad copy and image asset refreshes) and with 3rd parties to ensure delivery of assets for campaigns.
• Own reporting and measurement of all paid social and other paid media activity, feeding performance into an all-channel view, with a clear understanding of other channels impact on paid and vice versa.
• Keep your finger on the pulse of the latest in performance media ensure the wider marketing team are up to date with the latest developments, proactively finding industry events, webinars and information to maintain skillset.

What do we need from you?

• 3+ years’ experience across paid media performance activation, ideally with strong experience in paid social platforms including Meta Business Manager, Tiktok Business Centre and YouTube via Google Ads or DV360.
  
• Strong capability around set-up, tracking and measurement of paid campaigns including strong experience with GA4.
  
• Confident paid social experience, running full funnel campaign objectives and measuring KPIs accordingly.
  
• Experience working with feed management tools.
  
• Experience working with UK centric 6 figure budget campaigns
  
• A creative mindset, understanding the role that imagery/videos, copy and ad formats play in driving performance.
  
• A strong understanding of tracking, tagging, walled gardens, campaign measurement and diagnosing issues with in-flight campaigns and new launches.
  
• Outstanding communication skills both written and verbally
  
• Data driven mindset with strong excel skills for manipulating and interpreting large data sets.
  
• Successful track record of establishing relationships with internal stakeholders and external suppliers through a variety of digital channels

What is in it for you?

• Paid time off every month to do something that makes you happy
• 31 days holiday plus days off for your birthday, getting married or moving house
• Additional holidays for length of service
• Long service awards
• Staff discount on cars and finance optionsDiscounts & cash back at hundreds of high street retailers & restaurants through our “My M.O.T” platform
• Smart Tech in partnership with Currys
• Cycle to work
• Pension
• Healthcare
• Enhanced Parental Leave
• Employee Assistance Programme (EAP
• Vocational and personal development training course
• Quarterly team socials
• Team feasts
• Scratch card rewards
• Sharesave scheme (SAYE)
• Plus much more!

We encourage applications from people of all backgrounds and would ask you to get in touch if you are concerned about any barriers you feel you may be facing in your application process with us, so we can ensure they are removed.