Digital Growth Content Specialist

The ideal candidate will be a cross-functional producer: part designer, part content strategist, part growth marketer — comfortable with graphic design, video creation, and social strategy, and passionate about turning ad-tech know-how into compelling content with real business impact.

Primary Responsibilities

• Content & Video Strategy (YouTube + Social):
  • Plan, produce, and publish high-quality videos, tutorials, explainers, and thought leadership content that address publisher pain points (e.g. policy compliance, invalid-traffic prevention, monetization best practices).
  • Develop and manage a content calendar for YouTube and social media channels aligned with company goals, ad-tech news, and publisher needs.
  • Optimize video metadata, thumbnails, and descriptions to maximize discoverability, SEO, and engagement.
• Graphic & Visual Design:
  • Create visually compelling graphics, diagrams, infographics, and motion-graphics that simplify and clarify complex ad-tech concepts.
  • Design assets for marketing, sales enablement, social posts, blog posts, product announcements, and educational content.
• Social Media Management & Community Engagement:
  • Manage and grow MonetizeMore’s presence across relevant social platforms (LinkedIn, Instagram, YouTube, etc.).
  • Engage with publisher and industry audiences, respond to comments/questions, and foster community trust and thought leadership.
  • Repurpose content across formats (short-form, long-form, image, video) to maximize reach and engagement.
• Lead Generation & Brand Awareness:
  • Use content and social strategy to attract high-intent publisher leads searching for ad-tech solutions or publisher support.
  • Collaborate with sales and marketing to align content with lead-gen goals and track performance metrics (views, engagement, leads, conversions).
• Cross-Functional Collaboration:
  • Work closely with product, sales, ad operations, and client success teams to understand product features, publisher pain points, and trends — then translate into content.
  • Support sales enablement with video and visual collateral (case studies, product explainers, onboarding content, policy update guides).
• Continuous Improvement & Analytics:
  • Track performance of content (video views, watch time, engagement, conversion to leads).
  • Analyze what works, iterate on content strategy, and continuously optimize for growth, reach, and revenue impact.

Qualifications & Skills

Required:

• 3- 5 related years of experience.
• Demonstrable experience in graphic design and video content creation (e.g. editing, motion graphics, thumbnails, design software).
• Strong familiarity with YouTube (or other video platforms) — content production, optimization, SEO best practices, and audience growth.
• Experience managing social media channels for a brand or B2B company.
• Excellent written and verbal communication skills; ability to translate technical/ad-tech topics into clear, audience-friendly content.
• Creative mindset with a strategic growth orientation — comfortable thinking about content as a lead-gen and branding asset, not just marketing fluff.
• Ability to work in a fully remote, cross-functional environment, collaborating with teams across time zones.

Preferred / Nice-to-Have:

• Background or familiarity with ad-tech, digital publishing, programmatic advertising, or related industry.
• Experience producing explainer videos, motion graphics, educational content, or tutorials.
• Understanding of SEO, video SEO, and content performance analytics.
• Experience supporting sales or business development teams through creative/sales-enablement collateral.