Metricool

What began as a shared vision between husband and wife, Juan Pablo Tejela and Laura Montells, in Madrid, Spain, has blossomed into a leading global social media management platform. Founded in 2015, Metricool was born from a desire to simplify the complexities of digital marketing for everyone, from individual creators to large-scale agencies. The journey started with a lean approach, initially funded by a loan and the founders' own dedication, all while Juan Pablo maintained his previous job. Their goal was to create a single, intuitive 'Swiss army knife' for social media, a unified platform where users could analyze, manage, and grow their digital presence without needing a plethora of different tools. This core philosophy of accessibility and efficiency struck a chord within the digital marketing community.

The platform's user-friendly interface and comprehensive features quickly attracted a loyal following. Metricool empowered users to schedule content, analyze performance with easy-to-understand analytics, manage ad campaigns, and even spy on competitors, all from one centralized dashboard. This all-in-one solution proved to be a game-changer for professionals looking to optimize their social media strategies and save precious time. The company's growth has been nothing short of remarkable, expanding its reach from Spain to the Americas and beyond, and amassing a user base of over two million professionals, agencies, and brands. This impressive trajectory culminated in a significant milestone in 2024 when Metricool was acquired by team.blue, a strategic partnership poised to accelerate its growth even further. Despite this acquisition, the founding vision remains intact, with Juan Pablo and Laura continuing to lead the day-to-day operations, ensuring that Metricool stays true to its mission of making the digital world accessible to all.