Social Media Manager (Contract)

Responsibilities

• Plan and publish engaging social media content that aligns with our marketing strategy, supports brand communication goals, and enhances brand visibility.
• Collaborate with our in-house creative team, video production team, and freelance resources to develop compelling content (photo, video, graphics) that adheres to brand guidelines.
• Manage the day-to-day operations of social channels, including responding to comments and inquiries in the Mango brand voice, and actively participating in relevant language-learning conversations.
• Coordinate with the video production team to maintain consistency across all channels, particularly YouTube.
• Proactively manage customer reviews, engaging with feedback and questions on a daily basis, and collaborating with cross-functional teams for timely resolution.
• Assist in organizing PR outreach initiatives and managing gifting/coupon programs.
• Collaborate with the Content Marketing Lead to track and analyze metrics, implementing data-driven adjustments to social media strategies.

Essential Qualifications

• Proficiency with all major social media platforms, including TikTok, and familiarity with emerging trends in social media marketing.
• Experience with on-camera appearances and basic video production skills.
• Previous experience working in an agency setting, demonstrating the ability to handle diverse client needs and priorities in a fast paced environment.
• Strong background in both business-to-consumer (B2C) and business-to-business (B2B) marketing.
• Familiarity with project management software, enabling effective coordination and organization of tasks and projects.

Nice-to-have Qualifications

• This position is entirely remote; however, preference will be given to candidates located in the Metro Detroit area.
• Knowledge of another language, passion for language learning, a background in languages or other cultures.