Marketing Specialist

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

As a Marketing Specialist, you'll shape the future of Search/Assistant products for Vietnamese users. You'll own the full marketing experience, from insights and competitive analysis to driving game-changing campaigns in a complex, fast-paced environment.

Role:

• Develop an insight-led Consumer marketing plan for the Vietnamese market, identifying and prioritising key opportunities and challenges for Search, Assistant, and Business Profile products.
• Lead the launch and execution of marketing campaigns from inception to completion, ensuring all initiatives are optimised for efficiency and impact.
• Support essential research into user behaviour, competitive landscape, and market trends to inform strategic decision-making.
• Apply marketing analytics, statistical analysis, and experimentation (A/B testing) to clarify performance and drive continuous improvement.
• Use SQL to analyse large datasets and translate complex findings into clear, actionable insights for cross-functional partners.
• Collaborate closely with product, comms, regional, and in-country teams to ensure seamless execution and alignment across all initiatives.
• Demonstrate strong problem-solving capabilities by developing creative and non-traditional solutions for difficult, undefined problems.

You:

• BA/BS degree or equivalent experience
• 3+ years of experience in marketing, consulting, or communications, with a proven track record of exceptional performance and high productivity.
• Experience working with digital marketing and performance marketing.
• Demonstrated problem-solving and analytical capabilities, combined with solid project management skills and the ability to lead projects independently.
• Expertise with marketing analytics and statistical analysis; proven experience with A/B testing and experimentation.
• Ability to use SQL to analyse large datasets and translate them into actionable insights.
• Exceptional adaptability, strong teamwork skills, dedication, and a positive attitude.
• Able to work in a fast-paced, deadline-driven, technology work environment and navigate ambiguity in a complex matrix organisation.

• Exceptional verbal and written English, and fluent in Vietnamese, with strong communication and presentation skills

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.