Mainstay Labs Inc.

At the heart of Mainstay Company is a culture deeply rooted in the conviction that technology's true value lies in its measurable business impact. Founded in 2002 by former Cisco Sales Consulting executives, Mainstay was born from a passion for value-oriented sales and marketing. This heritage shapes their unique approach, which goes beyond traditional marketing to help enterprise technology companies quantify and communicate the real-world benefits of their solutions. The team at Mainstay believes that in a complex B2B landscape, clarity and proof are paramount, and they strive to provide the objective, third-party perspective that builds trust between buyers and sellers.

Mainstay's mission is to empower sales and marketing teams with the tools and insights they need to elevate their conversations from technical features to strategic business outcomes. Through their innovative Value Advisor Platform and expert consulting services, they enable clients to generate compelling business cases, ROI analyses, and value propositions that resonate with C-level executives. The company fosters a collaborative and intellectual environment where consultants, researchers, and creatives work together to turn complex data into persuasive narratives. This dedication to excellence and client success has made Mainstay a trusted partner for some of the world's leading technology brands, helping them drive revenue, increase deal sizes, and accelerate sales cycles.