Luno

The journey of Luno began in 2013, born from a vision to upgrade the world to a more open, efficient, and inclusive financial system. Initially founded as BitX by Marcus Swanepoel and Timothy Stranex, the company set out with a clear and ambitious mission: to put the power of cryptocurrency into the hands of everyone, everywhere. The founders recognized that the traditional financial system was built for a pre-digital era, filled with inefficiencies and barriers. They saw the potential of decentralized cryptocurrencies like Bitcoin and Ethereum to revolutionize how people think about and use money, much like how email transformed communication. From its inception, the focus was on building a platform that made these new technologies easily and safely accessible, cutting through the hype to provide a trusted guide for newcomers and seasoned investors alike.

This foundational mission fueled a remarkable period of growth and evolution. Rebranding from BitX to Luno in 2016, the company embarked on a path of global expansion, establishing a presence in over 40 countries across Europe, Africa, and Asia. A key milestone in this journey was the acquisition by Digital Currency Group (DCG) in 2020, which had been an investor since Luno's seed round in 2014. This partnership solidified Luno's position as a digital asset powerhouse, providing the resources and strategic backing to accelerate market share gain and prepare for future growth. Throughout its expansion, Luno has maintained an unwavering commitment to security, compliance, and trust. The company works closely with regulators in all its markets, stores all customer crypto on a 1:1 basis, and undergoes independent audits to verify its holdings. Now serving over 10 million customers, Luno continues to build on its legacy, guided by a leadership team that includes co-founder Marcus Swanepoel as Executive Chairman and CEO James Lanigan, who are dedicated to responsibly guiding customers on their crypto journey.