Part-Time Copywriter (US Telehealth/DTC focus)

About the Role

Lumi is looking for aPart-Time Copywriterwho can craft clear, persuasive, and compliant copy that feels genuine and engaging—not like a robot or a pharma brochure! We are specifically looking for a talented writer based inLatin America, South America, or Europewho has a proven track record of writing forUS-based e-commerce or healthcare brands.

In this role, you’ll be a key player in supporting our marketing, growth, and patient communications. If you understand US consumer psychology and can adapt your tone to resonate with patients in a highly regulated space, we want to meet you.

Key Responsibilities

• Performance Copywriting:Write and edit high-converting copy for Email & SMS campaigns, Landing Pages, Paid Ads (Meta, Google), and Social Media.

• Tone Mastery:Pivot between educational, supportive, and high-urgency conversion styles while maintaining a "human" feel.

• Strategic Collaboration:Work with our Creative Director and Marketing team (US-based) to execute launches.

• Compliance & Consistency:Ensure all messaging hits the sweet spot between "exciting" and "medically compliant."

• Data-Driven Iteration:Use performance feedback and A/B test results to sharpen your hooks and CTAs.

Requirements

• US Market Expertise:Must have a portfolio showcasing work forUS-based companies(E-commerce, DTC, or Healthcare preferred).

• Telehealth/Regulated Industry Experience:You understand the nuance of writing for HIPAA-adjacent services or wellness products.

• Conversion Focus:You don't just write "pretty" prose; you write to drive action.

• Native-Level English:Flawless command of American English idioms, grammar, and cultural nuances.

• Timezone Alignment: Ability to work during US Pacific Standard Time hours.

• Independent Pro:Comfortable working in a fast-paced startup environment across distributed teams.

Nice to Have

• Experience specifically in theWeight ManagementorGLP-1space.

• Knowledge of basic marketing metrics (CTR, CVR) and how they should influence copy changes.

• Experience using tools like Slack, Figma (for copy placement), and Notion.