Digital Marketing & Web Manager

Position: Digital Marketing & Web Manager

Location: Costa Rica

About LRN:

LRN is the world’s leading dedicated ethics and compliance SaaS company, helping more than 30 million people every year navigate complex regional and global regulatory environments and build ethical, responsible cultures. With over 3,000 clients across the US, EMEA, APAC, and Latin America—including some of the world’s most respected and successful brands—we’re proud to be the long-term partner trusted to reduce organizational risk and drive principled performance.

Named one of Inc Magazine’s 5000 Fastest-Growing Companies, LRN is redefining how organizations turn values into action. Our state-of-the-art platform combines intuitive design, mobile accessibility, robust analytics, and industry benchmarking—enabling organizations to create, manage, deliver, and audit ethics and compliance programs with confidence. Backed by a unique blend of technology, education, and expert advisement, LRN helps companies turn their values into real-world behaviors and leadership practices that deliver lasting competitive advantage.

About the role:

The Website Manager will be responsible for managing and optimizing the company’s global website and regional market sites. This role requires deep expertise in HubSpot to oversee website operations, content updates, campaign landing pages, and performance optimization. The ideal candidate combines technical skill, UX acumen, and data-driven insight to ensure the company’s web presence effectively supports global marketing and lead generation efforts.

Requirements

What you'll do:

• Manage the global corporate website and seven regional websites, ensuring alignment with brand and business goals.
• Oversee all web content updates, new page development, and quality assurance (QA) testing.
• Build and optimize campaign landing pages using HubSpot CMS.
• Pro-actively make recommendations for SEO & AEO optimizations, lead capture forms, and conversion workflows.
• Maintain and enhance the CMS and website platform (HubSpot) to ensure peak performance, scalability, and usability.
• Track and analyze website analytics using HubSpot and other tools to identify traffic trends and conversion opportunities.
• Measure and evaluate sources of traffic to inform strategy and channel investment.
• Design, test, and deploy A/B experiments through HubSpot to improve user experience and conversion rates.
• Coordinate global and regional content publishing, ensuring consistent messaging and timely updates.

What we're looking for:

• Proven experience managing multi-site web environments within HubSpot CMS.
• Deep expertise in HubSpot website management, workflows, analytics, and optimization tools.
• Strong understanding of UX best practices and web usability principles.
• Knowledge of SEO strategies, analytics, and A/B testing frameworks.
• Experience using HubSpot Analytics, Google Analytics, and related digital performance tools.
• Excellent communication, collaboration, and project management skills.
• Ability to work effectively across global teams, external agencies & partners, and deliver results in a fast-paced environment.
• 2-4 years of experience managing global, multi-language websites
• Familiarity with HTML/CSS and front-end web development concepts.
• Background in B2B digital marketing or demand generation in a SaaS environment

Benefits

• 100% employer-paid health insurance for employees, plus 50% coverage for dependents
• Wellness & mental health support
• Life & disability insurance
• Monthly stipends for internet and wellness
• PTO plus public holidays
• Bereavement leave