Lovevery

About Lovevery

Lovevery is a fast-growing digitally native brand co-founded by successful serial entrepreneurs and based in Boise, Idaho. Our customers are parents, and our mission is to help them feel confident they are giving their children meaningful development experiences in the critical early years of life.

The Role

We are seeking a Influencer Marketing Specialist to help us build brand awareness and drive growth & revenue through influencer partnerships. In this role you will be responsible for identifying, connecting with, nurturing and scaling relationships with prominent influencers that are authentic to the brand across all social channels ie. Instagram, Youtube, Tiktok, Facebook and others. You’ll own the process from top to bottom including communicating with influencers, curating orders, tracking social posts and analyzing and reporting out results.

For this reason, we are looking for someone who possesses a combination of skills – you understand what new parents want and you understand their social media universe; but also extremely organized, results-driven, analytical and hungry to have a direct impact on our growth and stream of revenue.

Responsbilities

• Conduct research to source, vet and prioritize promising influencers that are aligned with our brand(s) and reflect the trends and attitudes of our customers
• Own all influencer outreach & communications - from initial pitch to support requests - in order to seed new relationships and foster long-term collaborations
• Maintain a robust internal database of influencer relationships and provide ongoing updates to influencers
• Identify and secure charismatic creators for Organic & Paid Social channels, negotiating deals for content & whitelisting
• Monitor participating influencer’s accounts to ensure follow through, source/tag UGC, and track influencer performance across identified KPIs
• Weekly social post & DM tracking
• Support the development of regular analytical reports on social media activity and influencer engagements

Attributes required for success in the role

• Goal oriented – This job is all about hitting performance goals and bringing in incremental revenue for the brand. You need to be wired that way.
• Data driven - You understand how to track and analyze data to drive results. You know how to evaluate partner opportunities that will drive sales for the brand.
• Forward-thinking - You are able to manage support platforms and create processes to scale.
• Understanding of brand – You will be representing the Lovevery brand and finding others to help represent the brand.
• Communication skills – This job is all about communication. To influencers and through influencers.

About You

• You think parenthood and early childhood are really inspiring things to work on and you have deep empathy for parents. You are into babies and little kids.
• You get the Lovevery brand and can represent it authentically.
• Natural proficiency in social media, with an intuitive sense for trends, celebrities and influencers.
• You have an understanding of paid social media tactics such as boosting & whitelisting content.
• Excellent communication and relationship management skills; customer-facing experience is a plus.
• You are a hustler and creative thinker who can get your foot in the door through someone’s DMs without annoying them.
• You have an in-depth understanding of analytics, social listening, influencer engagement, hashtag strategies and overall social media marketing platforms.
• You have strong attention to detail and high organizational and project management skills. You’re able to work relatively independently.
• 3-4 years in marketing at a childhood, lifestyle or fashion brand is a must.
• Sales background is a plus.
• Bachelor’s Degree with a record of strong academic performance required.

The Benefits/Perks You’ll Enjoy

• Competitive salary, benefits and stock option package
• 3 weeks PTO in year 1 +14 paid holidays
• 4 months maternity leave and 2 months parental leave
• Any equipment you need to get the job done!
• Free/discounted Lovevery products

Lovevery is proud to be an equal opportunity employer that values diversity in all forms. All employment decisions at Lovevery are based on business needs, job requirements, and individual qualifications, without regard to race, religion, national origin, sexual orientation, gender identity, HIV status, marital status, or any other status protected by the laws or regulations in the locations where we operate.

Based on market data and other factors, the salary range for this position is $57,000 to $75,000. However, a salary higher or lower than this range may be appropriate for a candidate whose qualifications differ meaningfully from those listed in the job description.