LawnStarterLA

Digital Growth Marketing Manager (Urgently Hiring)

LawnStarter brings you the best lawn services, all at the click of button. Within seconds, you can book skilled landscapers who have years of experience dealing with grass, weeds, pests, flowerbeds and anything else in your yard.

LawnStarter

Employee count: 201-500

Salary: 55k-65k USD

Brazil only

LawnStarter is the nation's leading on-demand platform for lawn care and landscaping services, and our vision is to be a one-stop shop for all outdoor home services. Over the past 10 years, we've grown to 120 metro areas, raised $30 million in funding, and acquired our biggest competitor, solidifying our leadership in the space.

We’re looking for a data-driven, strategic, and customer-focused Digital Growth Marketing Manager to oversee key acquisition and growth channels.

This role is crucial for driving customer acquisition, improving lead quality, optimizing cost-per-lead, and enhancing our reputation across multiple platforms and brands

What you'll be responsible for

Channel Management: You’ll manage lead acquisition efforts across various digital platforms, focusing on optimizing channel performance to drive growth and enhance brand visibility. This includes handling partnership, affiliate, and local listing channels to ensure a comprehensive approach to customer engagement.

Customer Success Oversight: You'll guide our partner success team to deliver excellent service to lead partners, hit key performance targets, and strengthen our most valuable lead partner relationships.

Reputation and Review Management: You’ll manage and monitor our ratings and review platforms to strengthen brand reputation, actively responding to customer feedback and promoting positive experiences.

Pro Acquisition Management: Manage posting activities across various channels to support pro acquisition, ensuring an optimal posting frequency to maintain a steady flow of new pro signups.

Process Automation: You’ll utilize tools and technologies like Retool and Zapier to streamline operational workflows, increasing efficiency through automation and reducing manual processes.

Referral Program Growth: You’ll develop and enhance the referral program to increase customer acquisition, leveraging strategic partnerships and innovative incentives to drive participation and results.

Cross-Functional Collaboration: You’ll work closely with product, sales, engineering, and customer service teams to align channel strategies with broader business objectives, ensuring that our efforts support overall company goals.

Exploring New Channels: You’ll constantly evaluate and test new acquisition channels, ideating and iterating strategies to discover opportunities that deliver positive ROI and contribute to business growth.

Requirements

What we’re looking for

Channel Management Expertise: You're skilled at optimizing lead conversion through effective management of lead partners, marketing automation platforms, and customer communications. You excel at analyzing performance metrics, implementing data-driven improvements, and maintaining high service quality standards across multiple channels.

​​Experience with Multi-Channel Acquisition: This role is more than managing a single channel – it requires overseeing multiple acquisition channels at scale, each with unique demands and seasonality. You’ve successfully managed paid, affiliate, and local listings channels to drive growth, with experience in balancing acquisition goals across a variety of digital marketing platforms.

Data-Driven Marketer: You are both analytically minded and business savvy, skilled at interpreting data to inform strategy. Proficiency in data tools like Excel and SQL is a must. You can translate insights into actionable strategies, sharing results with stakeholders to guide decision-making.

Process Automation and Efficiency Mindset: You’re resourceful, always looking for ways to increase efficiency through automation and AI. You have experience with tools like Zapier to streamline workflows, enabling the team to scale acquisition efforts while reducing manual work.

Hands-On and Team-Oriented: As a key contributor, you’ll be directly involved in the daily management of channel operations. You work well within a team, actively handling tasks, and collaborating across departments to ensure smooth execution and alignment with broader goals.

English resume required.

Benefits

  • Great Culture: One of the top places to work in Austin in 2018, 2019, and 2020, and in the US in 2021, we are all about the team. That’s why we have spent a massive amount of time finding humble, passionate, and smart folks that you will get to work with every day.
  • Work from the comfort of your own home
  • $55-$65k USD annually, depending on experience

About the job

Apply before

Posted on

Job type

Full Time

Experience level

Manager

Salary

Salary: 55k-65k USD

Location requirements

Hiring timezones

Brazil +/- 0 hours

About LawnStarter

Learn more about LawnStarter and their company culture.

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LawnStarter is a marketplace for outdoor home services. We are the easiest and most efficient way to order and manage your outdoor home service needs, and are currently in 120 markets in the United States. With incredibly high ratings from consumers and providers, it is easy to see why we have industry-leading retention on both sides of the marketplace and are poised to build a multi-billion-dollar consumer brand.

We have successfully raised over $35M from some of the leading technology and growth investors.

Employee benefits

Learn about the employee benefits and perks provided at LawnStarter.

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Healthcare benefits

Medical, dental, and vision insurance.

Retirement benefits

401(k) program to help you invest in your future.

Equity benefits

Equity is a big portion of how we structure compensation for certain roles.

Unlimited PTO

We focus on results. Take the time you need to recharge or enjoy life, work hard when you are back.

View LawnStarter's employee benefits
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LawnStarter

Company size

201-500 employees

Founded in

2013

Chief executive officer

Steve Corcoran

View company profile

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