Launch Potato is a digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. The Paid Performance Manager will drive the growth and profitability of FinanceBuzz’s paid media portfolio by owning the strategy, execution, and optimization of Google Ads campaigns.
Requirements
- 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube)
- Proven ability to manage large-scale budgets ($20M+/year) and consistently meet ROAS and revenue goals independently
- Strong analytical skills with proficiency in Looker, Tableau, or equivalent BI tools, plus advanced Excel/Google Sheets (Pivot Tables, VLOOKUPs)
- Ability to write compelling ad copy and collaborate effectively on creative asset development
- Exceptional collaboration and communication skills, with a track record of influencing cross-functional partners to drive results
Benefits
- Base salary
- Profit-sharing bonus
- Competitive benefits
