KoRo Handels GmbH

KoRo's story began in 2012, not with the delicious snacks and superfoods it's known for today, but with a rather different focus: detergents and cleaning supplies. Founded by Constantinos Calios and Robert Schyska (whose first names form the 'KoRo' moniker), the initial venture, KoRo Drogeriewarenhandel OHG, was inspired by Günter Faltin's book 'Kopf schlägt Kapital' (Mind over Capital). The idea was to offer everyday drugstore items in bulk, sourced directly from manufacturers, thereby providing better value to customers. They identified a gap in the market for products typically sold in small, relatively expensive packages.

A pivotal shift occurred around 2014, sparked by a suggestion to explore food items, particularly those catering to vegetarian and vegan lifestyles. Observing that staples like nuts, seeds, and dried fruits were often sold in small quantities and sometimes with unnecessary additives, KoRo saw an opportunity. This led to the introduction of natural nuts and unsulphured dried fruits to their assortment. The popularity of these food items quickly outshone the original detergent line. Recognizing this consumer preference, the company rebranded to KoRo Drogerie GmbH and began to strategically expand its food offerings. The core principles that guided this new direction were quality, short supply chains, bulk packaging, fair pricing, and transparency. Piran Asci joined the leadership, eventually sharing the Co-CEO role with Constantinos Calios after Robert Schyska's departure in 2016. Florian Schwenkert joined the management team in 2020, becoming CEO, and Daniel Kundt became CFO in 2022. Today, KoRo has evolved into a prominent online retailer focused on a wide array of high-quality, often organic and vegan, food products, emphasizing transparency in sourcing and pricing, and a commitment to reducing packaging waste. Their journey from a small detergent seller to a significant player in the European healthy food market showcases a remarkable adaptation to market demands and a clear vision for accessible, quality food.