KIND Snacks

At KIND, we are at the forefront of a movement to revolutionize the snacking industry through a steadfast commitment to wholesome, recognizable ingredients. Our journey began in 2004 with a simple yet powerful vision: to create snacks that are both healthy and delicious, without compromising on taste or quality. This innovative spirit led to the creation of our iconic fruit and nut bars, sparking the growth of an entirely new healthy snacking category. We believe that consumers should never have to choose between what tastes good and what's good for them. This philosophy drives our continuous innovation, pushing us to develop a diverse family of over 80 snack products that cater to a variety of occasions and dietary needs. Our recipes are a testament to our dedication to nutritional excellence, always leading with a nutrient-dense first ingredient like whole nuts, whole grains, or fruit.

Our commitment to innovation extends beyond our products to our processes and our impact on the world. We are pioneering transparency in the food industry by being the first national snack brand to publish the added sugar content across our entire portfolio, empowering consumers to make informed choices. We leverage cutting-edge technology, such as Salesforce Lightning Order Management and Omnichannel Inventory, to create a seamless and personalized customer experience, including features like 'Build Your Own Box' customization. Furthermore, our 'KIND Movement' and The KIND Foundation are dedicated to fostering a kinder and more empathetic world, inspiring millions of acts of kindness. Through groundbreaking initiatives and a relentless focus on both product quality and social responsibility, KIND is not just a snack company; we are a force for positive change, shaping the future of food by proving that kindness and nourishment can go hand in hand.