Stadtsalat GmbH

The story of Stadtsalat began with a simple, yet pressing, need felt by two childhood friends and entrepreneurs, Marcus Berg and Tom Smets. While running a successful digital agency in Hamburg, they consistently found themselves facing a lunchtime dilemma: a lack of healthy, high-quality, and convenient takeaway options. The available choices were often limited to pizza or sushi, a far cry from the nutritious and additive-free meals they craved. This personal frustration sparked a brilliant idea. In 2015, they decided to test their hypothesis by launching a simple website, salat.hamburg, and preparing fresh salads in the kitchen of a cocktail bar. The response was immediate and overwhelming; it was clear that Hamburg was hungry for what they had to offer.

This initial success was the catalyst for something much bigger. Recognizing the potential, Marcus and Tom officially founded Stadtsalat, rebranding and opening their own kitchen in the heart of Hamburg's Grindelviertel. Their mission was clear from the start: to make as many people as possible happy with fresh, delicious bowls and salads. What began as a delivery-only concept soon evolved. The company's commitment to quality, freshness, and sustainability resonated with a growing customer base. They focused on using BIO-certified ingredients, creating seasonal menus that change four times a year, and ensuring every product was 100% natural and free from additives. This dedication to conscious eating, combined with a tech-driven approach to optimize everything from ordering to delivery logistics, has fueled their expansion. From a small kitchen experiment, Stadtsalat has grown into a leading healthy food company with locations across major German cities like Berlin, Frankfurt, Cologne, and Düsseldorf, proving that a desire for a better lunch can indeed blossom into a thriving business.