Snr. Manager, Demand Generation

Remote positions open in the US office only.

The Snr. Manager, Demand Generation is responsible for acquiring traffic, MQLs and driving pipeline growth through multi-channel audience engagement. This position leads a team to manage the strategy, execution, and optimization of email marketing, webinars/digital events, content syndication, and other digital channels as applicable. A key component of this role is acting as a strategic partner to regional marketing teams, ensuring the successful execution and localization of their programs through our core digital channels.

Responsibilities:

• Manage and optimize demand generation channels to achieve company goals for pipeline growth and opportunity creation.
• Identify, evaluate, and manage marketing agencies, vendors, and platforms to scale reach and improve lead quality.
• Measure program effectiveness using channel and vendor-specific reports, internal dashboards, and CRM data to drive continuous ROI improvement for both global and regional initiatives.
• Identify and test new marketing programs, such as paid search, social, and display experiments, to diversify lead sources.
• Collaborate closely with the Web and Campaigns teams to ensure a seamless user journey and consistent brand messaging across all touchpoints.
• Review and approve promotional content such as webinar abstracts, landing pages, emails, and digital ad copy.
• Stay up-to-date with full-funnel digital marketing trends and potential new channels and strategies to keep the organization ahead of the curve.
• Provide genuine recommendations as to the hiring, firing, promotion, and discipline of subordinate employees to which the Company gives significant weight

Minimum Qualifications:

• Bachelor’s degree or equivalent work experience.
• Experience with B2B marketing in the technology industry; cybersecurity experience is preferred.
• Proven experience managing people, specifically within Email or Webinar/Event functions.
• Significant experience managing multi-channel digital functions and associated vendors.
• Experience handling marketing budgets and forecasting/reporting results.
• Experience with Salesforce and marketing automation platforms.
• Expert in end-to-end marketing for digital functions.
• Strong analytical skills and the ability to extract meaning from data and apply that meaning to improving program performance.
• Significant experience managing and negotiating with digital vendors and digital platform providers.

The base pay for this position ranges from $130,000 - $140,000, which will vary depending on how well an applicant's skills and experience align with the job description listed above.

Application deadline: 6/14/2026. This is our good-faith estimate of the date the application window is anticipated to close. KnowBe4 reviews applications on a rolling basis and reserves the right to close the application window early if a qualified candidate for the position is identified.