Associate Marketing Manager

About us:

Kiva is a global nonprofit, founded in 2005, with a mission to expand financial access and help underserved communities thrive. Kiva unlocks capital for borrowers through crowdfunded loans supported by individuals around the world. Lenders on Kiva can start with as little as $25 to support causes that matter most to them, whether that’s gender equity and support for women, refugees, climate change, small businesses, agriculture, and more. Since our founding, over two million people have invested $1.9 billion in real dreams and real opportunity, spanning more than 90 countries and 4.7 million borrowers.

As we work toward our mission, Kiva invests in building and retaining a global team of talent to add to our values-driven and digital-first culture. Our organization is supported by over 700 volunteers and 130+ full time employees dispersed around the world, as well as within team hubs located in San Francisco, Nairobi, Bogota, and Bangkok. Kiva’s team is growing as we pursue exciting new opportunities to scale our impact and create a financially inclusive world.

Kiva's values:

Impact first - This is why we exist. This is the drumbeat we march to. Every day.

Extreme ownership - Own it; you, your relationships, your impact. Insist that others support you and hold you accountable.

Be curious and bold - Never stop learning. Question assumptions. Take Risks and dream big.

Inclusion. Equity. Diversity. - Without reservation and without caveat. In our hiring, in our workplace and in our impact in the world.

Honor and integrity - Do the most right thing in the most right way. Cherish diversity and respect each other.

Love and kindness always - Say what you mean. Mean what you say. And don't say it mean. Clarity. Courage. Kindness.

Role overview:

The Associate Marketing Manager will play a crucial role in creating, implementing, and optimizing email campaigns to drive engagement, retention, and conversion. They should have a solid understanding of email marketing best practices, strong analytical skills, and a creative mindset to develop compelling content that resonates with our audience. They will use their strategic thinking, creative problem-solving skills, and data analysis expertise to drive impact for our organization and the communities we serve.

At this time, we can only consider applicants with authorization to work in the United States on a permanent, full-time basis; unfortunately, we cannot provide visa sponsorship.

Key responsibilities include:

• Manage strategy, execution, and optimization of marketing across all owned channels (email and on-site)
• Manage email marketing calendar, scheduling, and deployment
• Conduct A/B testing to optimize campaign effectiveness
• Monitor and analyze campaign performance and conduct robust reporting to understand campaign and channel effectiveness
• Combine creative thinking with data-informed strategy to develop new campaign ideas and channel optimizations
• Collaborate with internal Creative Studio to develop high-performing creative assets
• Work cross-functionally with Product, Customer Success, Engineering, Finance, and other teams
• Use tools like Iterable, Asana, Figma, and Google Workspace
• Stay updated on industry trends, best practices, and new technologies in email marketing to continuously improve campaign performance
• Have an understanding of CAN-SPAM and other regulatory requirements for email marketing to ensure deliverability and compliance

Preferred qualifications:

• 1-2 years of email marketing experience with a proven track record in driving customer engagement and growth
• Experience using an ESP like Iterable, Braze, Klaviyo, etc.
• Strong understanding of email marketing best practices, including segmentation, personalization, list growth, deliverability, and optimization
• Strong customer advocate
• Analytical mindset with the ability to interpret data and make data-driven decisions
• Creative thinker with the ability to generate innovative ideas
• Strong business acumen with the ability to think strategically and innovatively
• Strong organizational and project management skills with the ability to multitask and meet deadlines
• Excellent communication and collaboration skills to work effectively in a team environment
• Alignment with Kiva’s mission of improving financial access for all

What we offer:

• An opportunity to improve real lives, solve hard problems, and change the world
• A friendly, supportive, and adventurous environment with a team of engaged colleagues
• A comprehensive, industry-leading benefits package including health, dental, and vision insurance, parental leave, professional development, 401k matching, generous PTO, and more
• Opportunities to connect with and learn from colleagues and partners around the world
• Salary range: $55K - $70K; a final offer will be dependent upon a candidate’s location, skills, and experience

A diverse and inclusive workplace where we learn from each other is an integral part of Kiva's culture. We actively welcome people of different backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer and a great place to work. Join us and help us achieve our mission!

We will only accept applications directly from candidates. Kiva will not be responsible for any recruiting agency fees, absent a formal agreement.