Nature's Bakery

Nature's Bakery embarked on its journey in 2010, a brainchild of the father-son duo Dave and Sam Marson in Reno, Nevada. Dave, a product of the 1960s natural food movement, instilled in the company a core philosophy: keep things simple, have fun, and achieve a balanced life through nature, activity, nutrition, and community. After decades in the baking industry, Dave partnered with Sam to create a brand that could control its own destiny, especially after their co-packing business faced challenges during the recession. Their vision was to offer wholesome, accessible snacks that could nourish families everywhere. They officially launched Nature's Bakery on January 1, 2011, starting with very little but a strong belief in their product.

The company's flagship product, the stone-ground whole wheat fig bar, was a fresh take on a classic. Born out of the necessity to innovate during tough economic times, they focused on creating a high-quality product at an affordable price. This approach resonated with consumers, and Nature's Bakery began a remarkable growth trajectory. Their commitment to using real, simple ingredients like sun-ripened fruit and hearty whole grains, and ensuring their snacks are plant-based, dairy-free, nut-free, and Non-GMO Project Verified, set them apart. By prioritizing what they bake in as much as what they leave out, Nature's Bakery quickly became a trusted name. Today, their products, which also include gluten-free options, brownies, and oatmeal crumbles, are sold in over 100,000 stores across the United States, including major retailers like Target, Walmart, and Costco. In 2020, Nature's Bakery was acquired by Mars, Incorporated, a move aimed at accelerating the growth of their healthier snacking platform and furthering their mission to nourish families and enable them to thrive. The company continues to expand, with new facilities like the one in Salt Lake City, Utah, underscoring their commitment to meeting growing consumer demand and innovation in the snack food industry.