Marketing Operations Specialist – Paid Ads & Web Content

Job Summary

KDCI Outsourcing is seeking a Marketing Operations Specialist – Paid Ads & WebContent to support campaign execution, lead generation efforts, and website content updates. This role is responsible for managing paid ads, pulling prospect lists, and ensuring accurate and timely delivery of digital marketing initiatives. The ideal candidate is task-oriented, organized, and able to follow direction while contributing to the overall success of marketing projects.

Key Responsibilities

• Manage placement of paid ads on Google Ads and LinkedIn Ads to drive targeted engagement.

• Use ZoomInfo to pull lists of prospects and companies for lead generation and campaign targeting.

• Implement campaign tasks based on direction, copy, and creative provided by the VP of Marketing.

• Manage content updates across multiple WordPress websites (encoding and publishing).

• Apply basic knowledge of design processes (not a creative role) to support asset handling.

• Coordinate closely with the VP of Marketing for task prioritization, project updates, and approvals.

• Ensure campaign accuracy, data integrity, and timely execution of deliverables.

Requirements

Job Requirements

• 2–3 years of experience in digital marketing coordination or operations.

• Proficiency in Google Ads and LinkedIn Ads campaign management.

• Working knowledge of ZoomInfo for prospect and company list building.

• Hands-on experience with WordPress CMS, including content updates, formatting/encoding, and basic site management.

• Basic understanding of design processes and workflows.

• Strong organizational skills, attention to detail, and ability to manage multiple tasks.

• Effective communication skills and ability to follow structured direction.

• Proactive, reliable, and able to work in a fast-paced, deadline-driven environment.

• Nice to have: Experience with WordPress encoding and content management. Training can be provided by the VP of Marketing if needed.

Highlights

Manage ads, leads & web updates! Apply as our Marketing Operations Specialist for Digital Execution.