REWE Group

What began in 1927 as a modest cooperative of 17 purchasing associations in Cologne has evolved into one of Europe's leading trade and tourism groups. The foundation of the REWE Group was built on the idea of community and collective strength, a principle that remains at the core of its identity today. Over the decades, the organization expanded far beyond its initial grocery wholesale roots, navigating the complexities of the 20th century to emerge as a diversified powerhouse.

Throughout its journey, the company has continuously reinvented itself, embracing new markets and technologies while staying true to its cooperative values. The strategic integration of independent retailers with a robust corporate structure allowed for rapid expansion across Germany and eventually into 21 European countries. This growth was not just physical but also digital; the establishment of REWE digital marked a pivotal shift, transforming the traditional retailer into a tech-forward pioneer in the grocery sector.

Today, the REWE Group stands as a testament to resilience and innovation, employing over 380,000 people and serving millions of customers daily. From its local supermarkets and discount chains to its international tourism division, the company continues to shape the future of retail and travel. Its commitment to sustainability and social responsibility ensures that while it operates on a global scale, it never loses sight of the local communities that supported its very first steps.