United States onlyCompany
Kaizen Labs is redefining government technology. We believe residents and government staff across America’s 85,000 government agencies deserve access to modern, trusted interfaces that provide critical services like parks & recreation, permitting, public works, and more.
Whether it’s powering a tennis court reservation or the organization of a public rally, our platforms are democratizing access to public services for millions of residents across the country.
Kaizen Labs is rapidly growing across the country, changing the fabric of the communities we live in, and having fun while doing it! Founded in 2022 and based out of New York City, Kaizen Labs is backed by Accel and Andreessen Horowitz.
Introduction:
Kaizen Labs is seeking a skilled SEO and Growth Marketing Consultant. This contract role is designed for a dynamic professional specialized in SEO and digital marketing strategies aimed at boosting lead generation and optimizing our engagement with local government entities.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies and campaigns focused on lead generation within the local government sector, particularly for parks and recreation departments.
- Conduct on-page optimizations tailored to the specific content and audience needs of local government agencies, including meta tags, headers, URL structures, and keyword implementation.
- Perform technical SEO audits and implement fixes focusing on site speed, mobile optimization, and overall website health.
- Conduct thorough keyword research to identify and target optimal keywords that align with local government and parks and recreation department interests.
- Monitor SEO performance metrics specific to local government agency outreach and compile detailed reports to guide strategy adjustments.
- Plan and execute integrated digital marketing campaigns, including SEO/SEM, email marketing, and social media management, with a focus on local government agency engagement.
- Develop messaging for various digital channels and manage social media accounts, ensuring consistent communication that resonates with local government partners.
- Analyze performance data across digital platforms and generate monthly reports to optimize future marketing efforts.
Skills:
- Proficiency in SEO tools such as Google Analytics, SEMrush, AHrefs, and familiarity with XML, HTML, JavaScript, and CSS.
- Strong analytical skills with a data-driven approach to inform strategies and growth within the local government sector.
- Excellent communication skills, capable of conveying complex technical details to non-technical audiences, including local government officials.
- Proactive and self-directed with strong interpersonal skills to build effective working relationships with local government partners.
- Commitment to continuous learning and staying updated with the latest SEO trends and algorithm changes.
Technical Expertise:
- Expertise in managing on-site technical SEO, including addressing technical issues to meet best practices.
- Ability to establish and maintain a high-quality backlink profile for primary and related domains.
- Full understanding of the performance funnel from click to conversion, utilizing performance data to inform marketing decisions
• Experience with Wordpress preferred
Expectations:
- Demonstrated results in generating high-quality, effective backlinks and improving search engine rankings, particularly for websites related to local government and public sectors.
- Deep understanding of search engine crawling, rendering, indexing, and ranking processes.
- Experience managing multiple accounts and maximizing results from organic search.
