Jenni Kayne

What began in 2002 as a vision from a 19-year-old Jenni Kayne, fresh from Otis College of Art and Design, has blossomed into an all-encompassing lifestyle brand synonymous with modern California minimalism. Jenni Kayne embarked on her journey with a clear intent: to first establish a fashion business that would eventually grow and touch every aspect of a well-lived life. This initial foray into fashion, focusing on clothing and footwear, laid the groundwork for what was to come. She was, by her own admission, young and perhaps a bit naive, but this youthful tenacity proved to be a driving force. The brand quickly became recognized for its luxurious wardrobe essentials – think cozy cashmere sweaters, timeless shoes, and elegant accessories – pieces designed not just for a season, but to become cherished heirlooms. These early collections were deeply inspired by organic textures, a thoughtful simplicity, and the serene natural landscapes of California, establishing a signature aesthetic of laid-back luxury.

The evolution continued as the brand's reputation for understated elegance and quality craftsmanship grew. A pivotal moment arrived in 2017 with the expansion into home furnishings, a natural extension of Jenni's personal style and the brand's core philosophy. Jenni Kayne Home brought the same dedication to organic textures and inviting neutrals to blankets, candles, linens, and eventually, in 2021, to furniture. This move solidified Jenni Kayne as a true lifestyle brand. The same year, the company ventured into beauty with the launch of Oak Essentials, a skincare line focused on clean, effective products. Under the leadership of CEO Julia Hunter, who joined in 2014, the brand has seen significant growth, expanding its retail footprint with numerous brick-and-mortar stores across the United States and a robust e-commerce presence. The journey from a fledgling fashion label to a multi-million dollar enterprise offering apparel, home goods, and beauty products is a testament to a consistent vision: inspiring women to live well by creating timeless, attainable beauty for their everyday lives. The brand's lifestyle blog, Rip & Tan, further extends this mission, offering a resource for style, wellness, and entertaining, celebrating women who appreciate thoughtful living.