JEFF

JEFF, which stands for Johno's E-fitness Faculty, is an online health and wellness platform. It began as an on-demand, online platform and in-person service designed to assist everyday individuals in achieving and sustaining their fitness and nutrition objectives. The company's core mission is to help people transform their lives through daily fitness. JEFF offers a variety of programs primarily focused on physical fitness and diet. These include 1-on-1 personal coaching programs which provide an exercise plan distributed weekly and an eating plan made available at the start of the program via their portal. Clients are assigned a faculty coach for regular communication about their program and progress. Another offering is the JEFF Together Program, which features live workout sessions with a coach, focusing on improved fitness and physical strength, with previous sessions accessible if missed.

The company emphasizes creating sustainable fitness solutions. Their coach-supported programs aim to help individuals achieve lasting lifestyle transformations and ultimate fitness goals by returning to the basics of healthy eating and simple exercise. JEFF's approach is to make exercise an energizing journey rather than a chore, with goal-based programs and workouts designed to keep users motivated, challenged, and excited. They provide guided workouts and programs tailored for convenience, with varying lengths (10-45 minutes) and types suitable for home or gym environments. The platform includes a vast library of activity options, fresh weekly workouts for all fitness levels, over 50 exercise programs, and access to exclusive fitness challenges. Nutrition is a key component, with resources to help users understand what and how much they should be eating, including calorie-adjusted recipes and personalized nutrition plans. The JEFF App offers features like personalized nutrition plans, lifestyle tracking, a supportive community, video classes, guided exercise sessions, and integration with tracking devices. During the COVID-19 pandemic, JEFF adapted by live-streaming HIIT workouts, which significantly grew their member base and highlighted the appeal of their real and relatable approach to home fitness. The company values commitment, impactful detail, energetic support, compassion, changing lives, trusting the process, and building a strong foundation.