Senior Product Marketing Manager

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Banking is being reimagined—and customers expect every interaction to be easy, personal, and instant . We are building a universal banking assistant that millions of U.S. consumers can use to transact across all financial institutions and, over time, autonomously drive their financial goals . Powered by our proprietary BankGPT platform , this assistant is positioned to displace age-old legacy systems within financial institutions and own the end-to-end CX stack , unlocking a $200B opportunity and potentially replacing multiple publicly traded companies . Ultimately, our mission is to drive financial well-being for millions of consumers. With over two-thirds of Americans living paycheck to paycheck, 50% holding less than $500 in savings, and only 17% financially literate, we aim to put financial well-being on autopilot to help solve this problem.

About the Role

As a Sr. Product Marketing Manager (PMM) you will sit at the intersection of product, engineering, sales, and customer success to turn deep technical capabilities into clear, compelling stories that win markets and help customers succeed. You'll own a go-to-market (GTM) strategy for one or more product lines—from positioning and messaging through launch, enablement, and ongoing adoption initiatives.

Key Responsibilities

• Craft differentiated positioning & messaging grounded in market research, buyer personas, and competitive analysis.
• Lead product launches : develop GTM plans, partner with Product Management for roadmap readiness, and orchestrate cross-functional execution (sales, demand gen, PR, CS).
• Build technical content & assets —white-papers, solution briefs, demos, webinars, reference architectures that translate features into customer value.
• Enable revenue teams : create sales plays, battlecards, ROI calculators, and deliver training sessions that raise win-rates and average deal size.
• Act as market evangelist : represent the company at conferences, analyst briefings, and on customer calls; capture field feedback to inform roadmap.
• Drive competitive intelligence : monitor landscape, run win/loss analyses, and arm teams with data-driven insights.
• Partner on demand generation : supply positioning, content, and technical validation for campaigns that move prospects through the funnel.
• Measure & optimize : track launch KPIs, content performance, and adoption metrics; iterate based on data.

Required Qualifications

• 5+ years combined experience in product marketing, solutions engineering, or technical consulting for B2B SaaS or developer-focused products.
• Proven success planning and executing product launches with measurable revenue impact.
• Strong technical aptitude—comfortable reading API docs, spinning up demos, or discussing architecture with engineers.
• Exceptional written / verbal communication skills; able to simplify complex ideas for both business and technical audiences.
• Experience conducting market research, segmentation, and persona development.
• Bachelor's degree in Computer Science, Engineering, or related field — or equivalent practical experience.
• Background in AI/ML, cloud infrastructure, or fintech (adjust to your domain).

Preferred / Nice-to-Have

• Familiarity with product-led growth (PLG) motions and usage-based pricing models.
• Public speaking track record at industry events or on webinars.
• Experience working with channel partners.

What Success Looks Like (First 6–12 Months)

• Launch 1–2 major product capabilities on time, achieving target adoption goals.
• Create a library of technical assets that reduce sales cycle length by 15 %.
• Establish a quarterly competitive landscape review and distribute actionable briefs.
• Maintain a CSAT of 90 %+ for internal enablement sessions.

Benefits

• 100% paid health, dental & vision care
• 401(k) match & financial wellness perks
• Discretionary PTO + paid parental leave
• Remote-first flexibility