CRO Marketing Specialist

At Intellectsoft, we are passionate about creating a world where intelligent software improves millions of lives. Established in 2007, our company has evolved into an international award-winning, full-scale software development company with offices in Silicon Valley, New York, London, Oslo and Kyiv. We design, build, maintain and support business-critical applications for enterprise clients, including Universal Pictures, Jaguar Motors, Qualcomm, Ernst & Young, Bombardier, London Stock Exchange, Harley-Davidson and many more!

We are growing and looking for an Inbound Marketing Specialist to join our team to help drive this effort.

What you’ll do:

• Conduct thorough analyses of websites and landing pages to identify conversion bottlenecks and opportunities for improvement.
• Create landing pages to cover product and acquisition needs.
• Plan, execute, and analyze A/B tests to optimize website elements such as CTAs, forms, images, copy, and layout.
• Utilize web analytics tools (e.g., Google Analytics, Looker Studio) and other data sources to track and interpret user behavior, identifying areas for improvement.
• Generate regular reports on key results, conversion rates, and the impact of CRO efforts
• Provide marketing and development teams with data-driven recommendations for website improvements and enhancements.
• Maintain detailed documentation of CRO strategies, test results, and best practices for future reference.
• Stay informed about industry trends and competitors’ strategies to identify best practices and potential opportunities.
• Collaborate with content and design creators to ensure the website aligns with CRO objectives and product goals.
• Work closely with SEO specialists to ensure that technical aspects of the website do not hinder conversions, such as page load speed and mobile responsiveness.

Requirements

• At least 3 years of experience with CRO

• Proficiency with web analytics tools, A/B testing platforms, and CRO software. Proven experience in conversion rate optimization
• Knows how to apply user experience (UX) principles and best practices. Aware of content strategy and SEO principles and practices.
• Strong analytical skills and the ability to translate data into actionable insights. Must be able to tell a story with data, not just read out the facts—excellent communication and collaboration skills for working with cross-functional teams and presenting to clients.
• Creative problem-solving skills and a results-driven mindset. We’re looking for how we can, not what we can’t.
• Upper-intermediate English level

Benefits

• Bonus based on performance
• 36 paid absence days per year for work-life balance of each specialist + 1 additional day for each following year of cooperation with the company
• Up to 15 unused absence days can be add to income after 12 month of cooperation
• Health insurance for you and your family!
• Depreciation coverage for personal laptop usage for project needs
• Udemy courses of your choice
• Regular soft-skills trainings
• Excellence Сenters meetups