Senior Content Marketing Manager

Hello, we’re Instrumentl. 👋

Nonprofits do some of the most important work in the world, and most of them are still managing grants in spreadsheets. We’re fixing that.

Instrumentl is a profitable, hypergrowth, YC-backed SaaS platform building the operating system for grant-funded organizations. More than 5,500 nonprofits use Instrumentl to discover, track, and win grant funding, from local community organizations to the San Diego Zoo and the University of Alaska. Collectively they’ve moved over $1 billion through our platform.

We’re doubling year over year, customers love us (NPS 65+, Ellis PMF 60+), and we’re hiring people who want to build something that matters.

About the role:

We’re hiring a Senior Content Marketing Manager, reporting to the Senior Product Marketing Manager, to own Instrumentl’s content ecosystem as we evolve from a grant discovery tool into a full-lifecycle grant operating system. You’ll steward our editorial vision and brand voice across every channel, drive full-funnel growth, and shape how nonprofits discover and trust Instrumentl as the platform they can’t live without.

What you'll do:

SEO & Organic Growth

Partner with growth product, agencies, and freelancers to grow SEO and GEO traffic quarter over quarter

Guide keyword and topic strategy, set the bar for editorial quality, and develop subject matter expertise in grants and nonprofit fundraising

Stay current on how generative search is reshaping content distribution and bring a POV on what to test

Editorial & Brand

Develop and steward Instrumentl’s editorial vision and brand voice across blog, newsletter, social, and events

Build and run a content calendar where every asset earns its keep, turning one webinar or report into downstream pieces across channels

Get hands-on with the highest-leverage work: original research, product copy, and flagship pieces where editorial judgment matters most

Full-funnel Content & AI Workflows

Partner with product marketing and growth on ad campaigns, gated assets, landing pages, sales collateral, and nurture sequences

Set up AI workflows the rest of the team can use to draft and QA on-brand copy quickly without diluting our voice

Manage a roster of freelancers and agencies to execute at scale

What we're looking for

Required

6+ years of experience in content marketing or content strategy

Experience owning both demand-gen content (SEO, gated assets) and editorial/brand-building content (thought leadership, original research)

SEO and GEO fluency: keyword strategy, on-page execution, and technical SEO basics

Strong writer with editorial judgment: you can spot AI slop, surface-level filler, or a clunky sentence at a glance

Ability to quickly develop subject matter expertise in a complex domain through research and SME interviews

Nice to Have

Experience with nonprofit, social impact, or mission-driven organizations

Background in grants, fundraising, or nonprofit operations

Experience managing freelancers and agency relationships

Compensation & Benefits

For US-based candidates, the target salary range for this role is $125,000 – $155,000 USD, plus equity. Final compensation is determined based on experience, skillset, scope of responsibility, interview performance, and geographic location. We’re committed to paying competitively and equitably.

Benefits

100% covered health, dental, and vision insurance for employees (50% for dependents)

Generous PTO, including parental leave

401(k)

Company laptop and home-office stipend

Bi-annual company retreats

Instrumentl is evolving rapidly. You’ll always have new challenges and opportunities to grow here.