Instrumental Group

The story of Instrumental Group is one of strategic evolution and partnership, a journey that began with a clear focus on improving business results. Originally founded in 2009 under the name Revenue River, the agency's initial mission was to help organizations sharpen their sales strategies and achieve better outcomes. A pivotal moment arrived in 2012 when the agency embraced the burgeoning world of inbound marketing and became a certified HubSpot implementation partner. This decision set a new, definitive course, dedicating the firm's expertise to serving organizations aiming to grow and scale using the powerful HubSpot platform. For over a decade, the team honed its skills, becoming deeply entrenched in the HubSpot ecosystem and building a reputation for excellence and client success.

A new chapter began in early 2022, marking a significant transformation. Revenue River joined forces with Hint, a long-standing peer and a leading HubSpot partner based in Mexico. This merger wasn't just a combination of two companies; it was the fusion of shared values, complementary skills, and a unified vision to serve a global market. From this union, Instrumental Group was born. The rebranding signified a broader ambition: to become an international digital agency capable of supporting the entire HubSpot ecosystem across the Western Hemisphere. Now operating with a team of over 130 professionals spread across five countries, Instrumental Group stands as a full-service digital agency that blends creative talent with technical innovation. They guide organizations through digital transformation, offering everything from CRM implementation and web services to generative AI and customer service strategies, all built on the foundation of partnership and a passion for helping clients unlock their full growth potential.