United States onlyBefore jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.
About us
We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing—offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform.
We have just celebrated our $500M Series E funding round, led by General Atlantic. Before this, we’ve unlocked unicorn status following our Series D round. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca-Cola, Nike, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, CNN, and the list goes on.
Having unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-ledB2B SaaS unicorns in the world, to achieve $200M in CARR (Committed Annual Recurring Revenue). Insider was named a leader in The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards, and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and e-commerce Personalization.
When our team founded Insider, they not only sought to create a product company but also to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100Projects SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers.
Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.
Job Description
- Own and lead the go-to-market strategy across the entire customer lifecycle—from acquisition to expansion—for our B2B SaaS product portfolio, ensuring alignment with company growth goals and revenue targets.
- Develop a deep understanding of customer segments, market dynamics, competitive positioning, and SaaS industry trends to inform strategic planning and drive differentiated market positioning.
- Identify emerging opportunities, shifting buyer behavior, and market trends to adapt GTM strategies that capitalize on whitespace and mitigate competitive threats.
- Partner closely with Sales, Marketing, Product, and Customer Success teams to design and execute integrated GTM motions that improve lead quality, shorten sales cycles, and increase customer lifetime value.
- Launch and optimize scalable GTM programs to support new product rollouts, vertical-specific plays, and global market expansion initiatives.
- Build messaging frameworks, enablement content, and strategic narratives that clearly articulate product value and differentiation to both internal teams and external audiences.
- Empower revenue teams with data-driven insights, sales playbooks, and field-ready materials to improve win rates and drive consistent pipeline growth.
- Act as a strategic advisor to customer-facing teams by providing actionable feedback on product-market fit, customer needs, and competitive positioning.
- Own the GTM performance dashboard—track pipeline velocity, conversion rates, activation metrics, and ARR impact to optimize initiatives and communicate progress to executive leadership.
What we expect from you?
- A university degree in Business, Marketing, or related fields. Previous experience in the travel, eCommerce, and retail industries is a big plus!
- Minimum 10 years of proven experience in Customer Onboarding, Solution Consulting or Implementation in a B2B SaaS.
- Minimum 5 years of management experience, leading a team of Customer Onboarding, Solution Architects or Solution Consultants.
- Strong communication skills in both writing and speaking in English
- To show us that “you’ve got what it takes” to collaborate and build strong relationships with customers, especially at the executive level
- Proven oral and written communication abilities, positive and energetic phone skills, and exquisite listening skills. We’ve got clients all over the world!
- To be a self-motivated and savvy tech bug, always in search of savvy solutions and ideas to improve our relationship with our clients
- To cherish one of our core ethos: care. You’ll need to care for our clients and make sure they feel at home with our products and our around the clock support
- Superior project and time management skills. And a keen eye for detail!
- Passion for testing, measuring, and improving outreach and follow up effectiveness
- The ability and flexibility to work in a fast-paced startup environment as well as high emotional intelligence
Hold on! Life’s a two-way road! Here’s what you’ll enjoy while spending time with us (perks, anyone?)
- a chance to work in an international, diverse, and inclusive environment,
- access and opportunity to gain a limitless network all over the globe,
- a chance to become a Shareowner with the "Shareowner System" that we offer to all Insiders who meet certain criteria,
- to be part of an industry that’s shaping the future of customer experience
- access to many hard and soft skills pieces of training to help you improve and challenge yourself,
- access to 16,000+ online courses taught by real-world professionals on the LinkedIn Learning platform to satisfy your hunger for knowledge.
- space to share your skills through training sessions and workshops if you wish. Sharing is caring!
- the infamous team activities that are bursting with fun,
- no Dress Code!
We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.
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