Head of Content Programming - Food

Company Description

About Informa Markets

In every market and industry, business opportunity and success come from attracting and engaging with customers, generating leads, showcasing products and researching and discovering the latest solutions.

Informa Markets creates platforms for specialist markets to connect, trade, innovate and grow.

We operate over 500 major, branded exhibitions where buyers and sellers working in a specialist market can meet face to face, see and show products, conduct business and build relationships. We also provide a range of online media solutions based on data and expert content that connect and engage businesses year-round.

Job Description

An excellent communicator with solid research skills and experience with creating conference programmes that appeal to food and nutraceutical ingredients audiences, you will build relationships with key research and industry association partners in the food and nutraceutical industry to deliver high quality content experiences.

This will involve leading a team of Content Producers to develop conference programmes, source and onboard speakers, create marketing collateral to promote the content programmes, as well as ensuring that content sponsorship targets are met. In addition, you will work closely with brand, marketing and sales teams to ensure a seamless collaboration on all content projects.

In this role, you will have the following responsibilities:

• Content programme planning and strategy - Develop and execute an annual Content Programme Plan to deliver content programmes for in-person and online events with a main focus on the content strategy for Fi Europe, Vitafoods Europe and the respective webinar series, based on a combination of customer insight analysis from previous events and current market trends.
• Production of conference programmes – Lead the Content Producers to produce and deliver validated, editorially sound educational programmes, both paid-for and free-to-attend, in various formats such as online and in-person conferences, webinars, startup challenges, panel discussions, networking and workshop sessions.
• Content production collaboration – Work with the wider Content team to identify and develop industry-relevant content (reports, videos, interviews, infographics, webinars) to support year round engagement with our audiences.
• Manage direct reports –Lead and manage a team of Content Producers and Executives, responsible for the production and delivery of online and in-person content programmes.
• Research & Analysis - Conduct in-depth research and analysis of key subject areas for content programme developmentusing interviews, surveys, and other sources of expert insights.
• Speaker Acquisition - Source, select and secure the participation of relevant, high-level industry key speakers.
• Manage the Startup Innovation Challenge – Lead your team to manage relations with the advisory board and relevant partners for the Startup Innovation Challenge - a competition for exciting new startups to pitch at Fi Europe and Vitafoods Europe.
• Nurturing partnerships – Initiate and build relationships with key content partners within the industry, including associations, startups and food companies.
• Supporting sponsorship sales - Work closely with the Sponsorship and Sales Teams towards achieving assigned revenue targets for sponsorship revenue related to content programmes, including developing (bespoke) packages and nurturing leads for conference sponsorship.
• Supporting delegate ticket sales – Work closely with the relevant Marketing Manager towards achieving assigned revenue targets for delegate revenue including developing pricing strategies and ensuring the development of marketing collateral for the delegate campaign is delivered according to plan.
• Budget allocation and management – Advise as to allocation of the content programming budget and manage content and conference costs. Keep trackers up to date.
• Champion customer experience – Work closely with the Content Projects Team to ensure meticulous delivery of sponsorship packages as well as execution of all online and in-person content team programmes and features to exceptional standards.
• Regional content programme support - Support colleagues in our international offices in developing content for regional events if the business need requires.
• Editorial copywriting - Produce, write and edit engaging industry collateral such as speaker interviews to engage conference delegates.
• Content commissioning – Brief freelance writers to create relevant and engaging content that can be used to promote the content programme.

Qualifications

• Minimum of 5 years’ experience in commercial conference programme production and delivery within the Food & Nutrition industry or similar.
• Master’s degree in a relevant topic.
• Experience with managing a team is a must.
• Exceptional EN writing and communication skills. Other languages an advantage.
• Experienced at managing programming schedules and deadlines.
• Strong attention to detail and accuracy.
• Strong presentation skills and confidence in public speaking.
• High level of commercial awareness and be target and deadline driven.
• Willingness to travel.

Additional Information

Why work at Informa?

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritize promotions internally.

Our benefits include:

• Tailored development opportunities and on-demand access to thousands of courses on LinkedIn
• Balance time in the office with time working remotely, feeling fully supported wherever you are
• 24 days annual leave, 4 days for volunteering and a day off for your birthday!
• The chance to work from (almost!) anywhere across the globe, four weeks a year
• Competitive and rewarding benefits, tailored to each of our regions
• Work with high quality specialist products
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
• The chance to become an Informa shareholder, with extra rewards just for colleagues
• Regular social events and networking opportunities

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

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