Email Marketing Specialist

Email Marketing Specialist

Location: US Remote (Must be based in ET, CT, MT zone)

Ready to make a difference?
If you’re passionate about marketing and digital technology and have marketing and/or advertising experience, we want you as part of our team! Our award-winning energy marketing team is growing and searching for an Email Marketing Specialist who is excited to join a great team and build a long-term career. We push the marketing and digital world forward, using technology and creativity to connect people with products and services to help better their lives and the environment. We’re looking for talented people ready to fulfill their potential.   

The Energy Marketing Account Services team is seeking an Email Marketing Specialist to develop and implement marketing email campaigns for our clients’ energy efficiency programs. You will play a critical role in developing and scheduling email campaigns using technologies like Oracle Eloqua, Salesforce, and Dynamics 365 Customer Insights - Journeys. You will support the development of marketing strategies that will drive audience engagement, demand generation, and improve program conversions.

You will support the Marketing Account Services team, which conducts all aspects of marketing to include advertising, strategic planning, research, social media, events, outreach, and partnerships. To implement marketing campaigns, the team works with a 150+ person creative and media services group. We help our clients and communities use less energy, save money, and help the environment through the development, implementation, and refinement of marketing and outreach initiatives. If you are as passionate about marketing technology and innovation as we are and have the skills and attitude to be successful, we want you to join our nationally recognized team.

Why you will love working here:

• Quality of life: Flexible workplace arrangements, work-life balance
• Investment of the community: Donation matching, volunteer opportunities
• Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan
• And many, many more (Ask your recruiter for more details!)

What you will be doing:

• Work with the Marketing Automation Manager to implement email marketing campaigns for utilities’ residential and commercial energy efficiency programs.
• Securely transfer, review, and upload audience lists for email campaigns.
• Manage marketing daily tasks, including email calendar management, setting up multi-step campaigns, testing, scheduling, deploying, reviewing, and reporting email performance.
• Work with account marketing staff, creative, and outreach teams to ensure email campaigns, messaging, and deliverables effectively align with customer journey and overarching marketing strategy.
• Support the growth and enhancement of account-based marketing (ABM) programs aimed at key customers.
• Demonstrate extremely high attention to detail by following SOPs and upholding high-level email governance protocols.
• Maintain email compliance by ensuring all campaigns strictly adhere to CAN-SPAM Act regulations, GDPR/CCPA standards, and internal privacy policies.
• Monitor and report on marketing automation performance for continuous improvements and campaign optimizations.
• Stay regularly informed of industry changes, innovations, and best practices and ability to apply them to email practices.

What we need you to have (minimum qualifications):

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience one year of related experience may substitute for one year of education)
• 2+ years of hands-on experience supporting or executing email marketing campaigns, preferably within consumer, program, or account-based marketing environments, with experience collaborating across teams or related work experience.
• Experience using email marketing platforms such as Oracle Eloqua, Salesforce Marketing Cloud or Pardot, HubSpot, Marketo, or similar tools.
• Must be able to pass a background check and drug screening.

What we would like you to have:

• Experience with a customer relationship management (CRM) system used to track the customer sales cycle and performance.
• Experience working and collaborating across teams and lines of business.
• Experience interpreting data, creating insights, and articulating applicable campaign optimization improvements.
• Demonstrate exceptional attention to detail in QA testing and proofing copy, links, segments, campaign logic, and email settings.
• Experience advertising agency and/or on a consumer or program marketing account.
• Proficient with HTML, CSS coding for email development.
• Proven ability to develop and implement email campaigns.
• Ability to multitask and maintain high attention to detail.
• Working knowledge of CAN-SPAM, email best practices, including design principles, metrics, data hygiene, and compliance.
• Knowledge of email delivery and verification practices, including inbox placement, DMARC, DKIM, and SPF sender reputation management.
• Be able to use and understand web-based email testing tools (Email on Acid, Litmus, or similar).
• Strong ability to handle multiple tasks simultaneously and meet deadlines for time-sensitive assignments.
• Experience driving performance and articulating those results to a variety of stakeholders. 
• Strong PowerPoint and Excel skills. 
• Possession of relevant email marketing certifications.

Working at ICF

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