icebreaker

At the heart of what we do at Icebreaker is a culture of sustainability and innovation, founded on over 25 years of experience in crafting natural performance apparel. Established in 1995 in New Zealand by Jeremy Moon, Icebreaker has pioneered the use of merino wool to create high-performance outdoor clothing that respects both the environment and its wearers. Our commitment to sustainability goes beyond just our materials; it is woven into the very fabric of our company ethos, reflecting our respect for nature, transparency in our supply chain, and a dedication to ethical manufacturing practices.

Our team is united by a shared passion for the environment and the natural world. From the farmers who cultivate the merino sheep to the designers and retailers who bring our products to life, we all play a crucial role in ensuring that every garment we produce meets our high standards for quality and environmental responsibility. Each Icebreaker piece is meticulously designed to provide optimal comfort and performance, making it suitable for both outdoor adventures and everyday life. In 2020, we took bold steps to ensure that 100% of our materials are plastic-free, a testament to our ongoing evolution as a brand that champions natural solutions to the clothing industry’s environmental challenges.