White Stuff

White Stuff is a distinctive British fashion and lifestyle brand dedicated to producing high-quality clothing and accessories for men, women, and children. Founded in 1985 by George Treves and Sean Thomas, the company started its journey in the quaint setting of the French Alps, selling T-shirts created to generate funds for their skiing expeditions. Initially known as 'Boys from the White Stuff', the business has evolved substantially over the years, transitioning from simple ski wear to a comprehensive lifestyle brand. The first store was established in 1991 in London, paving the way for the growth we see today with over 120 retail locations across the UK and Germany.

At the core of White Stuff's mission is a commitment to sustainability and ethical production. The brand focuses on unique, thoughtfully designed clothing that celebrates individuality and helps customers express their personal styles. White Stuff incorporates natural materials, such as organic cotton and responsibly sourced wool, into its collections, ensuring that each product not only looks great but also supports environmental sustainability. Moreover, White Stuff is socially responsible, donating at least 1% of profits to charity each year, with significant support extending to local charities across the communities where it operates. By fostering creativity, quality, and responsibility, White Stuff continues to attract a dedicated customer base seeking both style and substance.