HYGH

What began with a revolutionary vision to democratize the world of outdoor advertising has evolved into HYGH, a formidable force in the digital-out-of-home (DOOH) market. Founded in 2018, HYGH embarked on a journey to dismantle the traditional barriers of out-of-home advertising, which was often seen as complex, expensive, and reserved for large corporations. The founders, Fritz Frey and Antonius Link, envisioned a world where any business, regardless of its size or budget, could access prime advertising space and captivate audiences in the real world. This idea sparked the creation of a peer-to-peer platform that connects owners of digital displays with advertisers, transforming any screen into a potential revenue-generating advertising asset. The early days were marked by a relentless drive to build a seamless, intuitive, and accessible system. The team focused on developing a user-friendly app and a robust content management system that would empower anyone to become an advertiser.

Today, with a global team of over 100 employees and headquarters in Zug, Switzerland, alongside a significant presence in Berlin, Germany, HYGH has firmly established itself as a key innovator in the AdTech industry. The company's network has expanded across numerous German cities, boasting thousands of high-resolution digital displays in high-traffic locations. This growth was fueled by a successful funding round, which underscored the industry's confidence in HYGH's scalable concept and advanced technology. The platform's core is its programmatic booking system, which allows for real-time, data-driven campaign management. Advertisers can hyper-target their campaigns based on location, time, and even real-time events like weather changes, ensuring maximum relevance and impact. HYGH is more than just a technology platform; it's a movement towards a more open, dynamic, and effective advertising landscape, constantly pushing the boundaries of what's possible in the ever-evolving digital world.