Soofa

Soofa is an innovative outdoor advertising and smart city communication platform. Founded in 2014 by women from the MIT Media Lab and Harvard, Soofa markets solar-powered digital kiosks to cities and advertisers. The company is committed to fostering diverse voices in the technology sector and maintaining an inclusive work environment, with a mission to make every city smart, social, and sustainable. Soofa's core offering revolves around its distinctive solar-powered digital kiosks, which serve as a sustainable out-of-home (OOH) communication platform. These kiosks are designed to provide cities with a tool for real-time messaging and public service announcements, while also offering advertisers a platform to display messages in high-traffic locations with advanced demographic and geographic targeting capabilities.

The company's technology emphasizes sustainability, with its digital kiosks being 100% solar-powered and producing zero carbon emissions. This eco-friendly approach is a key differentiator for Soofa in the OOH advertising industry. Soofa Signs, the company's flagship product, are eight-foot tall digital kiosks featuring e-ink technology for high contrast and visibility at any time of day. These signs can display a variety of content, including real-time public transit information, local event calendars, news, weather forecasts, opinion polls, and social media feeds from platforms like Facebook and Twitter. This capability allows cities and local organizations to engage with community members by providing timely and relevant hyperlocal information. Soofa's platform also enables advertisers to reach their target audiences with dynamic content and measure campaign effectiveness through pedestrian traffic insights. The company has expanded its reach significantly, with Soofa Signs now present in numerous cities across multiple states in the U.S. Soofa continues to innovate, recently entering the event space by offering its mobile solar-powered signage for short-term deployments at events like the Premier Lacrosse League.