Ströer SE & Co. KGaA (Ströer Gruppe)

At PosterSelect, we are at the forefront of revolutionizing out-of-home (OOH) advertising through pioneering technology and data-driven strategies. Our core mission is to connect brands with life, transforming public spaces into dynamic and engaging touchpoints for consumers. We have cultivated an approach where OOH advertising is not just our business, but our DNA and passion. By acting as a critical interface between our clients, their brands, and the public sphere, we ensure that every advertising message is delivered at the precise moment and in the most relevant context to capture the target audience's attention. Our commitment to innovation is demonstrated through our seamless integration of classic and digital media, crafting impactful campaigns that resonate on local, regional, and national levels. We pride ourselves on delivering media solutions that are not only effective but also meticulously planned with a high degree of detail and personalization.

Our technological advancements are most evident in our embrace of Digital Out-of-Home (DOOH) advertising. We recognize that the world is increasingly digital, and so are the audiences our clients wish to reach. DOOH provides a direct and powerful gateway into the daily lives of consumers, making brands more visible and experiential where people are most active—on the go, while shopping, and in their communities. This data-based, precision-targeted approach maximizes impact and minimizes waste. For brands with global aspirations, we extend our expertise to the international stage. Whether in the DACH region, across Europe, or globally, we leverage our profound market knowledge and a robust network to make messages visible worldwide. From employer branding to product launches, we navigate the linguistic, cultural, and medial nuances of each market to deliver campaigns that are centrally controlled yet locally effective, ensuring that every OOH initiative is a resounding success.