Factor Eleven

Factor Eleven GmbH is a leading technology company that offers advertisers, agencies, and small to medium-sized businesses an intuitive digital advertising platform with a local focus. Positioned as a strong alternative to major players like Google and Facebook within the Open Internet, Factor Eleven provides powerful digital media products. The platform currently supports display, mobile, video, and digital out-of-home media channels, with plans to incorporate addressable TV in the near future. Founded in 2014 by CEO Alexander Anhuth, the company leverages proprietary algorithms, ensures 100% brand safety, and maintains full transparency in its operations. Factor Eleven delivers solutions for national, regional, and local campaigns, all billed on a Key Performance Indicator (KPI) basis.

The company is dedicated to continuously advancing its technology stack to automate and streamline the entire process, from campaign planning through to billing. This allows for campaigns to be booked not only via a managed service but also through a self-service model, similar to those offered by Google and Facebook. Furthermore, Factor Eleven provides an API to enable direct integration of its tools and products into clients' existing workflows. This innovative approach was recognized in 2019 when the company won the SMARTech Award for most innovative startup. Through successful collaborations with agencies, advertisers, and resellers, Factor Eleven's platform currently manages thousands of concurrent campaigns for over 1,000 companies. Esteemed clients and partners include Vodafone, Poco, Group M, 11880, Holidaycheck, and Funke Medien. The Factor Eleven team comprises over 90 employees who serve the German, Austrian, French, and Italian markets, with ambitions for further international expansion.