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Humana’s Marketing organization is looking for a Product Marketing Lead to join the Medicaid Marketing team working remote anywhere in the US. We are looking for someone who can successfully develop member and provider focused, multi-channel targeted marketing strategies and campaigns that meet or exceed identified KPIs within a collaborative cross-functional team.The Product Marketing Lead role requires the ability to manage multiple projects from concept to completion, drive strategy and execution, and collaborate with senior-level leaders, market leaders, and across teams of managers, professionals and analysts. In this role, you will work closely with your leader, peers and diverse group of internal and external stakeholders to craft integrated marketing strategies, provide trusted counsel on target audience insights, experience design, activation strategies and annual planning to business partners. Additionally, you will develop data-driven strategies to meet business objectives, lead the core team through flawless execution, and measure success and report out learnings and insights, to continuously improve on the strategy.
Key Role Functions
Develop consumer-centric marketing strategies that drive a best-in-class HIDE & FIDE DSNP member experience
Collaborate cross-functionally with internal enterprise partners and external contracted provider vendors to ensure coordinated marketing strategies and seamless member experience
Manage data-driven member engagement campaigns through all aspects of multi-channel direct marketing, including planning, campaign messaging (IB and OB call scripts, email, direct mail and digital touchpoints, etc.), campaign execution, and results monitoring
Manage test & learn initiatives to deliver on an integrated member-centric engagement strategy
Identify, analyze, and evaluate business opportunities using historical campaign performance, consumer research and competitive intelligence
Utilize problem-solving and organization skills, demonstrate attention to detail and manage multiple high-profile programs
Monitor and report on marketing performance to key business partners
Leveraging data and analytics to refine and optimize strategies
The ideal candidate will be a problem solver with a strong bias for results who has a highly collaborative mindset and excellent relationship-building skills, including the ability to engage many diverse internal and external stakeholders and SMEs, and win their co-ownership in outcomes. They will be self-managing and disciplined while possessing the ability to multi-task, manage competing priorities and operate effectively within a fluid environment and a large and complex organizational structure. Being extremely comfortable with ambiguity and rapid change with the ability to pivot and gain traction with limited clarity is critical in being successful in this role.
Use your skills to make an impact
Required Qualifications
- Bachelor’s degree in Marketing, Business Administration or related field
- 8+ years of experience in go-to-market planning/execution including multi-channel integrated marketing strategies and implementation focused on consumer behavior and response conversion
- Strong experience in developing winning marketing growth strategies, innovation, test & learn scenarios, digital marketing and process implementation
- Excellent business acumen skills, understanding of business goals, comfortable with evaluating and communicating financial metrics and Key Performance Indicators (KPIs)
- Deep experience managing relationships with business partners and provider vendors to deliver integrated solutions that meet or exceed business goals
- Executive presence; excellent presentation/communications skills, written and verbal, able to communicate at all levels of the organization
Preferred Qualifications
- MBA from a top business school, with an emphasis on Marketing
- Prior marketing or industry experience focused on Medicaid/Medicare Members and/or Providers, or HIDE/FIDE members
- Experience with Salesforce Marketing Cloud and designing marketing journeys to drive engagement
- Experience with Agile marketing and championing organizational change
Additional Information
This is a nationwide remote role that will be required to operate on CST or EST standard business hours.
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
- At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
- Satellite, cellular and microwave connection can be used only if approved by leadership
- Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
- Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
- Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:
- Health benefits effective day 1
- Paid time off, holidays, volunteer time and jury duty pay
- Recognition pay
- 401(k) retirement savings plan with employer match
- Tuition assistance
- Scholarships for eligible dependents
- Parental and caregiver leave
- Employee charity matching program
- Network Resource Groups (NRGs)
- Career development opportunities
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.$126,300 - $173,700 per yearThis job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
